Best for: SDR and sales teams that want LinkedIn prospecting and CRM capture on credit-based pricing. ZoomInfo suits teams that need one data foundation, intent and AI across the GTM motion.
Data: ZoomInfo covers 500M contacts and 100M companies, with 135M+ verified phone numbers. LeadIQ verifies email and mobile data in real time, at the moment of capture.
Pricing: LeadIQ sells credit tiers with a 30-day free trial on any plan. ZoomInfo's GTM.AI is free to start, then consumption credits you pay for as you use them, or try the free trial.
AI: ZoomInfo's Agent Teams in GTM Studio run on the GTM Context Graph. LeadIQ offers AI Account Prospecting on its Enterprise plan and an AI Email Writer.
Intent: ZoomInfo's intent is built on 210M IP-to-organization pairings. LeadIQ's published product set has no intent product.
Proof: More than half of the Fortune 500 use ZoomInfo.
Both platforms give GTM teams data and outreach in one place. They differ in how much of the go-to-market motion they cover, and how you pay.
An all-in-one AI GTM platform built on a verified data foundation
500M contacts and 100M companies, verified through multi-source checks
The GTM Context Graph reasons over contact data, intent signals and CRM context
GTM Studio turns plain-language plays into live workflows and executes them natively
Universal access through GTM Workspace, GTM Studio or GTM.AI
Free to start, with consumption credits based on usage
A smart B2B prospecting platform for SDRs, AEs and sales operations teams
Real-time email and mobile verification at the moment of capture
One-click capture from LinkedIn and Sales Navigator into Salesforce and HubSpot, plus a sequence
AI Account Prospecting on the Enterprise plan, with an AI Email Writer
Champion Tracking for job-change signals
Credit-based pricing, with a 30-day free trial on any plan
Compare ZoomInfo directly to LeadIQ from a high-level against core features.
Features |  |  |
|---|---|---|
Best for | Teams needing data, intelligence, and execution across sales, marketing, RevOps, and CS | SDRs and sales teams focused on LinkedIn prospecting, with credit-based pricing |
Data and verification | 500M contacts, 100M companies, 135M+ verified phone numbers | Real-time email and mobile verification at the moment of capture |
Buyer intent data | Native, built on 210M IP-to-organization pairings | Not in its published product set |
Conversation intelligence | Native conversation intelligence | Not in its published product set |
Website visitor tracking | Not in its published product set | |
Native outreach execution | GTM Workspace with AI agents | Sequencing and AI Email Writer, with integrations for Salesloft and Outreach |
APIs and MCP | API referenced in its integrations; an MCP integration listed, with capabilities not detailed publicly | |
Starting price | Flexible packages and the option to start using for free via consumption-based pricing at GTM.AI | 30-day free trial on any plan with 50 credits; credit-based tiers, quoted per allocation |
An all-in-one platform is only as good as the data it runs on. Every sequence, dial, and AI agent action starts with a contact record, so test both platforms on your own target accounts.
500M contacts and 100M companies, including 135M+ verified phone numbers and 200M+ verified business emails
Buyer intent built on 210M IP-to-organization pairings
Contact data sits in the same platform as intent, CRM sync and AI agents
Real-time email and mobile verification at the moment of capture, rather than batch refresh, per LeadIQ's own compare page
Direct dial and verified business email on each record
Each credit unlocks email, mobile and employment data for one record
Database search for contacts and companies inside LeadIQ
ZoomInfo's agents run on the GTM Context Graph, so they reason across verified data, CRM history, intent and conversation signals together. Agent Teams in GTM Studio coordinate specialist agents through a full play, from a signal to outreach and CRM updates. Teams can start from 50+ ready-made agents.
LeadIQ's AI works at the prospect and account level. AI Account Prospecting, on its Enterprise plan, researches accounts across LinkedIn, 10-K filings and web data. Its AI Email Writer drafts personalized cold emails from prospect and company data.
GTM Workspace brings intent signals, buying triggers and conversation intelligence into one seller workflow, and signals sync into tools such as Salesloft.
LeadIQ's one-click capture moves a LinkedIn contact into the CRM and into a sequence. LeadIQ offers sequencing and integrates with Salesloft and Outreach. LeadIQ's published pages do not list conversation intelligence.
ZoomInfo integrates with 120+ marketplace integrations, including Salesforce and HubSpot. Access is available wherever you work: in GTM Workspace or GTM Studio, or headless through GTM.AI with the API, MCP and CLI.
LeadIQ connects natively to Salesforce and HubSpot, and offers an API referenced in its integrations. LeadIQ lists an MCP integration, with capabilities not detailed publicly.
LeadIQ sells credit-based tiers, and every plan includes a 30-day free trial. With ZoomInfo's GTM.AI, you start free on GTM.AI or try the free trial, and pay only for the credits your team uses.
Start free on GTM.AI, or try the free trial. No credit card needed.
Data credits pay for data. Each one enriches or exports a single company, contact or intent record.
AI credits pay for AI work, like account research and Agent Team plays.
Search, lookup and find similar are always free.
For example:
Enriching 500 CRM leads uses 500 data credits.
Researching 50 target accounts uses about 500 AI credits, around $25.
Credit-based pricing, with one credit per record. On LeadIQ, an email costs 1 credit and a phone number 10 credits.
LeadIQ has a free plan with 50 credits, a Pro plan at $200/month, and custom Enterprise pricing, with a 30-day free trial on any plan.
A 30-day free trial on any plan, with 50 credits to evaluate.
Enterprise has custom users and custom credits, with AI Account Prospecting and governance controls.
LeadIQ has a 4.2 out of 5 rating from 648 reviews on G2. LeadIQ publishes its own comparison page against ZoomInfo.
ZoomInfo was named a Leader in the 2026 Gartner Magic Quadrant for Account-Based Marketing Platforms, its third consecutive year.
Sendoso cut inaccurate data 70%. monday.com scaled its ABM program 4X. Here's what teams see when they run GTM on ZoomInfo.
70% less inaccurate data. 1,100+ hours saved. $4.9M+ pipeline in two quarters.
With other providers, we weren't able to get the quality and quantity of data that we needed.
CEO and Co-Founder, Sendoso
39% of active pipeline from ZoomInfo signals. 54% more productive. 11.5 hours saved per week.
It's bringing data together faster than anyone could. It's both a time savings and a quality improvement.
Chief Business Officer, Seismic
monday.com scaled its ABM program 4X. 22 sales teams across 5 regions.
We can see everything in one place. We can see that the data is correct, understand the signals, and finally optimize our campaigns.
Strategic Demand & Lead Generation
2x higher new customer conversion. 90% higher opportunity open rates. 25% higher customer engagement.
They've done really a great job working with us to get us what we need.
Sales Data Science Manager, Snowflake
ZoomInfo pairs a 500M-contact data foundation with intent, AI agents and universal access. LeadIQ is a point tool for SDR prospecting on LinkedIn, with a Chrome extension as its main surface.
ZoomInfo's 500M contacts and 100M companies come with 135M+ verified phone numbers, plus buyer intent and conversation intelligence layered on top. LeadIQ's public materials focus on real-time contact verification at the point of capture.
The GTM Context Graph reasons over ZoomInfo's contact data, intent signals and CRM context to show why deals move or stall. LeadIQ's published product set has no intent or conversation intelligence product.
GTM Workspace, GTM Studio, and APIs and MCP put ZoomInfo's intelligence to work across sales, marketing, and RevOps. LeadIQ's sequencing adds outreach, but its published product set has no marketing tools.
For SDR-focused LinkedIn prospecting, LeadIQ is a focused tool with credit-based pricing and a 30-day free trial on every plan. For revenue teams that need intent data, conversation intelligence, website visitor identification and a unified GTM platform, ZoomInfo covers more of the workflow. The right answer depends on your team's scope: point-tool prospecting or end-to-end GTM execution.
The clearest difference is scope. LeadIQ is a point tool for SDR prospecting via LinkedIn, with a Chrome-extension-first workflow, real-time contact verification and public credit-based pricing. ZoomInfo is an all-in-one AI GTM Platform serving sales, marketing, RevOps, and CS from a single data foundation layered with the GTM Context Graph, conversation intelligence, intent signals, and three access lanes: GTM Workspace for sellers, GTM Studio for ops and marketing, and APIs and MCP for developers and AI agents.
Yes. ZoomInfo Sales includes a browser extension for LinkedIn and web prospecting that draws from ZoomInfo's 500M+ contact database and surfaces intent signals and account intelligence alongside contact data. LeadIQ's Chrome extension captures a LinkedIn contact into your CRM and a sequence with one click.
LeadIQ publishes its pricing on leadiq.com/pricing. Plans are credit-based: a free plan with 50 credits, a Pro plan at $200/month, and custom Enterprise pricing, with a 30-day free trial on any plan. ZoomInfo offers flexible, scalable pricing tailored to your business goals, with the option to start using ZoomInfo for free, headless via GTM.AI, on a consumption-based model for GTM Engineers and developers.
LeadIQ and ZoomInfo serve different layers of the GTM stack, so the overlap depends on your team's scope. If you need intent signals to prioritize which accounts to call, conversation intelligence to understand why deals move, website visitor identification, or multi-team orchestration across sales and marketing, ZoomInfo adds capabilities LeadIQ does not provide. If your use case is purely LinkedIn-to-CRM prospecting for an SDR team and your existing tools cover engagement, evaluate whether the expanded coverage justifies the investment for your organization's size and motion.
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