DATA DRIVES RESULTS
Essential Data, Exceptional Insights — Extraordinary Results
Only ZoomInfo provides you with a rich combination of foundational data and buying signals so you can target buyers who are ready to act now.
Insights
Power your GTM strategy on B2B data you can trust
ZoomInfo collects, verifies, publishes and updates millions of contact and company profiles every day to help you power your go-to-market motions with the most accurate company and contact data.
Firmographics: Understand Your Market
Industry
Headcount and Revenue
Company Locations and Hierarchy
Dynamic Signals: Act When it Matters
Web Activity
News and Initiatives
Technographics
Demographics: Find Your Buyers
Titles
Org Charts
Direct Contact Information
Sources & Process
See how we source data for go-to-market success
Every data point that enters our database goes through the FuZIon data collection system. This sophisticated collection machine ensures that your business data is accurate, actionable and data-privacy compliant.
step 1
Source & Curate Raw Data
ZoomInfo gathers and organizes broad business information and buying signals from multiple sources.
We source our business data from across the web using advanced technologies, niche third-party providers, community contributors, and a robust research team.
step 2
Transform & Verify B2B Data
ZoomInfo’s greatest differentiator is its ability to transform billions of unstructured data points into actionable insights.
We verify the data through a multi-layered, real-time verification process using Natural Language Processing (NLP), Artificial Intelligence (AI), Machine Learning (ML), and highly skilled data scientists.
step 3
Monitor & Update GTM-Ready Data
Go-to-market teams face the challenge of getting access to accurate data.
ZoomInfo ensures you receive fresh data by testing, updating and monitoring every data point. When we detect a data change, we adjust, add or remove the information.
SECURITY & PRIVACY STANDARDS
Why our data privacy practices matter
Our data collection and protection practices ensure you receive the most compliant business data. Learn about the data privacy and security practices we follow.
ISO 27701
ISO 27701 provides a standard for data privacy controls and establishes the parameters for Privacy Information Management Systems (PIMS). The ISO 27701 standard lays out a detailed set of operational checklists that help ZoomInfo adapt to a variety of regulations relating to privacy protection and processing personally identifiable information (PII), including the EU's GDPR, California’s CPRA and other data privacy requirements.
ISO 27001
ISO 27001 is the international standard for Information Security. The Standard formally establishes requirements for an Information Security Management System (ISMS). It also includes requirements for the assessment and treatment of information security risks and the mandate to mitigate those risks accordingly. The ISMS standard’s best-practice methodology helps ZoomInfo manage its information security risks by addressing people and processes in addition to technology.
AICPA SOC
A SOC 2 audit report examines how a company implements internal controls to safeguard customer data and if those controls are operating effectively. The audit gives detailed information about a service organization's security and confidentiality based on their conformity with the AICPA's (American Institute of Certified Public Accountants) Trust Services Criteria.
TRUSTe
A certification of compliance for nearly 50 GDPR Privacy Practices and Validation of requirements comprising the TrustArc GDPR Privacy Practices. This validation demonstrates that the processing of personal information conducted by ZoomInfo is performed in total compliance of the EU General Data Protection Regulation (GDPR). This includes data minimizations, data retention, international data, automation, and on-going privacy reviews.
IAPP Gold Member
The International Association of Privacy Professionals (IAPP) is the largest global information privacy community and resource, helping practitioners develop and advance their careers and organizations manage and protect their data. The IAPP is responsible for developing and launching the only globally recognized credentialing programs in information privacy while also leading privacy certifications for thousands of professionals around the world.
FPF
The Future of Privacy Forum (FPF) and FPF Education and Innovation Foundation are non-profit organizations serving as catalysts for privacy leadership and education, working to advance principled data practices in support of emerging technologies.
CIPL
The Centre for Information Policy Leadership (CIPL) is a leading global privacy and data policy think tank based in Washington, DC, Brussels and London that works with industry leaders, regulatory authorities and policy makers around the world to help frame and advance data privacy policy, law and best practice.
WISP
Women in Security and Privacy (WISP) aims to help advance women to lead the future of data privacy and security through the strategic methods such as education, mentorship & networking, leadership, and supporting advancement of careers. WISP also plays a significant role in researching new ways to include more women in the security and privacy industry.
SAFECode
SAFECode is a global nonprofit organization that brings business leaders and technical experts together to exchange insights and ideas on creating, improving and promoting scalable and effective software security programs. SAFECode Members are expected to contribute information about their security processes and practices to the organization’s efforts to advance software assurance methods and positively impact the security and reliability of the technology ecosystem.
What are you waiting for?
ZoomInfo RevOS is a multiplatform operating system that revenue teams rely on to deliver business growth.
Market intelligence and prospecting solutions for high-performing sales teams determined to crush quotas.
Learn more about SalesOS
ABM, demand generation, and conversion tools for modern marketers obsessed with how to turn leads into pipeline.
Learn more about MarketingOS
Candidate intelligence database and sourcing tools for savvy recruiters focused on discovering and connecting with passive talent.
Learn more about TalentOS
High-performance B2B data and orchestration tools for Ops and data heroes focused on foundational data, strategy, and execution.
Learn more about OperationsOS
Frequently Asked Questions
How frequently do you update your data?
At Zoominfo we verify every single data point before publishing it to our platform. We check data points for frequency of mentions, recency of mentions and reliability of data sources.
We use different evidence-based algorithms for each of our data attributes to ensure the most accurate results. As soon as we detect a change, we will add, adjust or remove data points from our system. Only large data providers backed by strong funding and large teams have both the technical know-how and resources to follow such a stringent verification process.
Is your data compliant?
Yes. ZoomInfo’s governance framework aligns with the regulations in our major markets, including the GDPR and CCPA, and we are ISO 27701 certified.
In fact, ZoomInfo follows stricter privacy, security and compliance practices than stipulated by the government and regulatory agencies. No other provider has as many self-enforced restrictions.
How can I integrate your data into my systems?
We offer a wide variety of data access solutions including APIs, Webhooks and our Data Brick. Learn more here: https://www.zoominfo.com/solutions/operations