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Question 1

What is B2B Lead Generation?

Answer

B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams. Our strategy guide contains a number of resources that will help to explain the importance of B2B lead generation and provide practical advice, tools and search options for getting it started at your business today. Lead Generation Strategy Guide.

Question 2

How to generate B2B leads?

Answer

There is more than one way for sales and marketing teams to attract potential customers, usually divided into three options: outbound prospecting, inbound marketing, and full marketing campaigns. Outbound prospecting is the direct channel of sourcing and connecting with target audience and potential customers. Learn different methods your team can use to generate leads.

Question 3

What is the difference between demand generation and lead generation?

Answer

Demand generation is creating demand for your service or product and encouraging potential customers to be interested in what you offer. Lead generation, on the other hand, is collecting information about potential buyers and capture leads with the right intent. More about Demand Gen vs. Lead Gen.

Question 4

What is a lead generation landing page?

Answer

The purpose of a lead generation landing page is to attract potential leads and encourage them to be interested in the product or service you provide. The landing page should have marketing content about what you offer and it is the gateway for relevant leads. Your landing page should have a clear path to take action and bring users into your sales funnel. Read more about creating a successful lead gen landing page.

Question 5

How do I find the best leads?

Answer

High-quality leads are not always easy to find, yet there are several surprising lead sources that you can turn to for valuable leads in your network. Click here for five high-quality lead sources.

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