Transparency is the fundamental element needed to build a strong community. ZoomInfo’s Code of Community is dedicated to more than just delivering the gold standard in B2B intelligence to businesses. We care deeply about making sure our customers have access to data that complies with global and domestic privacy standards. This includes CCPA in the United States and GDPR in the European Union.
ZoomInfo is ISO 27001 certified, and we take data privacy and security very seriously. We follow strict policies to ensure the data we collect always complies with the latest legislation. We are also self-certified to the EU-U.S. and Swiss-U.S. Privacy Shield frameworks. Our data transfer processes comply with requirements from the European Union, United Kingdom, Switzerland, as well as the United States.
While ZoomInfo has a rich and diverse B2B data portfolio, the types of data we do not process are just as significant as the data points we make available to our customers. Here is an overview of the types of information we do not process:
We firmly believe that individuals should be in charge of their data. Our self-service Privacy Center is available 24/7 so that anyone who would like to verify, claim, update or remove their ZoomInfo profile, can do so easily. Here are some other ways we enable data privacy:
We publish the date the notification email was sent to the contact on their ZoomInfo profile
We make it easy for individuals to opt-out of our platform, with a self-service Privacy Centre
We make it easy for customers to see who has opted out of ZoomInfo
We make it easy for customers to filter out individuals on the Do Not Call list
We make it easy for customers to exclude their opt-out/unsubscribe lists from our platform
Lastly, we don’t hide behind complicated terms of services
Our best-in-class privacy practices go even further than those implemented by our peers or what is required by law. This is reflected in our algorithms, which only collect business contact information.
Our data is updated through automated machine learning, which views a variety of public information on over 28 million site domains every day. These sources include corporate websites, press releases, news articles, Security and Exchange Commission filings, job postings, and other online sources that provide information about industries, locations, revenue, and additional company attributes. Then, targeted keyword algorithms sharpen the searches while our system identifies and adds company technographic information.
We rely on a trustworthy network of partners who provide us with unique data points that add further value to what we offer our customers.
Our Community Edition consists of more than 200,000 freemium users who provide their accurate business contact information in exchange for limited free access to ZoomInfo.
ZoomInfo has an in-house human research and development team focused on continuous improvement of the database. The team’s meticulous efforts verify algorithm performance; grow data about contacts, funding, and conferences; and unearth inside information about companies that can help sales teams get ahead of prospective buyers.