AI for Strategic Content and Analysis
AI is shifting from content creation to strategic business applications. Use AI to accelerate your marketing workflows by:
Building Detailed ICPs: Automating research to define your Ideal Customer Profile with precision.
Competitive Analysis: Inferring rival strategies from public data and job postings.
Content Repurposing: Instantly adapting winning campaign messages across email, social, and ABM channels to maintain momentum.
Hyper-personalized customer experiences
In the AI era, there's no more excuse for cookie-cutter messaging or bland, basic personalization.
AI enables advanced data analysis and segmentation, allowing B2B marketers to create highly personalized content and offers. By leveraging AI marketing tools, you can tailor messaging based on real-time customer behavior, increasing engagement and conversion rates.
How AI & data drive better decisions
AI-powered analytics provide deep insights into customer journeys, campaign performance, and market trends.
With AI marketing tools, you can make data-driven decisions faster, optimize spend, and identify new growth opportunities. But only if you pair them with the best data.
Scalable lead generation & outreach
AI marketing tools can identify high-potential leads, automate outreach, and prioritize sales efforts with real-time signals.
This means more qualified leads and higher conversion rates for your business. Explore the best AI lead generation solutions for your team and get started today.
Marketers lead the way with AI
Marketers use AI much more frequently than their sales and operations partners, according to a survey of more than 1,000 GTM professionals.
But ZoomInfo’s State of AI report shows that many marketers still face key roadblocks to effectively using AI, including a lack of quality data.
Trusted by sellers, proven in pipeline
With ZoomInfo Copilot powered by AI, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.
54%
Increase in customer engagement
“Seismic’s sales team boosted productivity by 54%, saved 11.5 hours per week, and attributed 39% of pipeline to ZoomInfo signals.״
Toby Carrington
Chief Business Officer at Seismic
43%
More likely to turn into qualified pipeline
“Opportunities at higher-scoring accounts were 43% more likely to turn into qualified pipeline, and on average moved 58% faster through qualification.״
Ben Perceval
RevOps Manager at Spekit
10%
Increase in lead qualifications
“With Copilot’s ability to target good-fit prospects and call out high-value deal signals, McGriff has seen an immediate 10% jump in response rates to his cold outreach.”
Derion McGriff
Business Development Manager
50%
Faster prospecting
״ZoomInfo has enabled me to reach more prospects 50% faster, transforming how I approach GTM strategies with actionable intelligence and efficiency״
Enterprise Sales Leader at Databricks
40%
Increase in closed won deals
“With ZoomInfo, our team increased closed-won deals by 40% and achieved 115% average quota attainment each month - helping every SE hit their targets.”
Sales Leader at Thomson Reuters
FAQs
What is marketing AI?
Marketing AI refers to the use of artificial intelligence technologies, such as machine learning, natural language processing, and predictive analytics, to automate, optimize, and personalize marketing activities.
How does marketing AI work?
AI in marketing can analyze vast amounts of data, predict customer behavior, and automate tasks like email campaigns, ad targeting, and content creation, resulting in more effective and efficient marketing strategies.
What is AI used for in marketing?
There are numerous AI marketing tools designed to address different needs, including campaign automation, content generation, lead scoring, and analytics.
What are the best AI tools for marketing?
Some of the top-rated platforms include ZoomInfo Copilot, GTM Workspace, and ZoomInfo Marketing. All three leverage ZoomInfo's industry-leading GTM Intelligence platform to ensure that AI applications are targeted, efficient, and aligned with your go-to-market goals.
How can AI marketing automation benefit my business?
AI marketing automation can:
Reduce manual, repetitive tasks and free up time for strategic work
Improve campaign targeting and personalization, driving higher engagement
Provide actionable insights for data-driven decision making
Scale lead generation and outreach efforts efficiently