GTM AI agents & CRM
The CRM is fundamental, but it doesn’t translate data into action. Reps and marketers hunt for information across Salesforce, LinkedIn, and intent tools, then manually stitch it together to plan their next move.
GTM AI agents flip that model by watching the same data in real time, surfacing opportunities and risks directly to the teams that can act on them. Instead of logging in to “check the CRM,” users respond to clear, prioritized prompts that reflect their actual territories and accounts.
GTM AI strategy & plays
Too many of GTM leaders are stuck between pressure to “do something with AI” and a tech stack that’s already too complicated. This guide breaks GTM AI down into concrete use cases across prospecting, deal management, and customer expansion, using examples that tie back to pipeline and revenue outcomes.
Instead of chasing generic copilots, you’ll see how to prioritize a small set of high-impact plays, connect them to your existing GTM systems, and measure whether AI is actually improving execution.
GTM AI for lead generation & enrichment
If your GTM motion is built on stale, incomplete, or duplicate data, AI will only help you make bad decisions faster. AI-powered lead generation and enrichment tools identify in-market accounts, verify contacts, and keep your records usable across CRM and marketing automation.
Find out how enrichment engines resolve conflicts, detect new buying signals, and trigger workflows, turning static account lists into living GTM views your teams can trust.
GTM AI for account focus & engagement
Most territories are overloaded with “good fit” accounts, but only a handful are actively moving. But GTM AI, through products like GTM Workspace, takes in intent spikes, personnel changes, and engagement gaps to answer a simple question each day: Which accounts should we focus on right now?
From there, teams can pull verified contacts, see recent activity, and generate personalized outreach without jumping between tools, turning AI into a practical prioritization engine instead of a novelty.
GTM AI for conversation intelligence
Every customer call contains clues about deal risk, competitor pressure, and expansion potential. But most of those signals never make it back into your GTM plans.
Conversation intelligence tools like Chorus, connected with GTM Workspace, turn raw call recordings into usable GTM signals. Mentions of competitors, new stakeholders, objections, and next steps become structured data your sales, marketing, and RevOps teams can use to refine plays, coach reps, and protect pipeline.
Trusted by sellers, proven in pipeline
With ZoomInfo Copilot powered by AI, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.
54%
Increase in customer engagement
“Seismic’s sales team boosted productivity by 54%, saved 11.5 hours per week, and attributed 39% of pipeline to ZoomInfo signals.״
Toby Carrington
Chief Business Officer at Seismic
43%
More likely to turn into qualified pipeline
“Opportunities at higher-scoring accounts were 43% more likely to turn into qualified pipeline, and on average moved 58% faster through qualification.״
Ben Perceval
RevOps Manager at Spekit
10%
Increase in lead qualifications
“With Copilot’s ability to target good-fit prospects and call out high-value deal signals, McGriff has seen an immediate 10% jump in response rates to his cold outreach.”
Derion McGriff
Business Development Manager
50%
Faster prospecting
״ZoomInfo has enabled me to reach more prospects 50% faster, transforming how I approach GTM strategies with actionable intelligence and efficiency״
Enterprise Sales Leader at Databricks
40%
Increase in closed won deals
“With ZoomInfo, our team increased closed-won deals by 40% and achieved 115% average quota attainment each month - helping every SE hit their targets.”
Sales Leader at Thomson Reuters
FAQs
What is go-to-market (GTM) AI and why does it matter?
GTM AI applies machine learning and real-time intelligence to every part of the go-to-market process — from identifying in-market accounts to scoring leads, routing prospects, triggering outreach, and aligning sales and marketing around shared insights. It eliminates guesswork and manual work so teams focus on the highest-value opportunities.
How does ZoomInfo power GTM AI across the revenue engine?
ZoomInfo’s GTM AI solutions combine verified data with predictive and generative AI to improve targeting, prioritization, and execution across sales, marketing, and RevOps. ZoomInfo Copilot, GTM Workspace, and GTM Studio deliver real-time account insights, buying signals, automated research, ICP modeling, and AI-driven next-best actions, enabling GTM teams to focus on in-market accounts, personalize engagement, and move faster with greater accuracy.
What are the best AI tools for GTM execution?
The best AI tools for GTM teams help identify in-market accounts, surface buying signals, automate research, personalize outreach, and align sales and marketing around shared insights. ZoomInfo’s GTM AI solutions, including Copilot, GTM Workspace, and GTM Studio, combine verified data, predictive scoring, and generative AI to power the entire revenue engine from targeting to activation.
How is GTM AI different from traditional automation?
Traditional automation follows static, rules-based workflows. GTM AI continuously learns from buyer behavior, historical performance, intent signals, and deal patterns to dynamically adjust targeting, prioritization, and outreach, helping teams react in real time.
How does GTM AI help align sales, marketing, and RevOps?
GTM AI creates a unified view of ICP fit, buying intent, account engagement, and funnel readiness. With shared, real-time intelligence, sales, marketing, and RevOps can coordinate campaigns, apply consistent scoring and routing, and execute handoffs seamlessly across the entire revenue engine.
What data powers ZoomInfo’s GTM AI?
ZoomInfo’s GTM AI is built on verified contact and company data, real-time intent signals (WebSights, Scoops, job changes, hiring trends), AI-generated insights, and engagement activity from CRM and MAP systems. Unlike generic AI tools, ZoomInfo’s GTM AI is trained on the industry’s most accurate B2B data, over 100M company profiles and 500M verified contacts, which enables precise targeting, stronger predictions, and more relevant automation across your entire go-to-market motion.
What GTM challenges does ZoomInfo AI help solve?
ZoomInfo AI helps teams identify in-market accounts earlier, uncover buying groups, verify and enrich contacts automatically, prioritize opportunities based on fit and intent, automate research, improve lead routing and scoring, personalize engagement, and reduce manual work across sales, marketing, and RevOps.
What ROI can organizations expect from GTM AI?
Organizations using GTM AI see faster pipeline creation, higher conversion rates, stronger win rates, and meaningful productivity gains by focusing resources on the accounts most likely to buy. Teams also save hours of manual work per week through automated research, prioritization, and activation. Want to try ZoomInfo’s GTM AI products? Explore ZoomInfo Copilot, GTM Studio, or GTM Workspace to see how AI fits into your CRM and workflows. You can start a free trial or schedule a demo to experience how AI drives real ROI for your team.