Turn clicks into customers with real-time, person level visitor intelligence
Advanced Visitor Identification & Insights
Accelerate Deal Cycles
Act immediately on person level visitor data to prioritize outreach, customize follow-ups and engage decision makers at the right moment.
Actionable Prospecting Intelligence
Discover Hidden Opportunities
Identify and convert anonymous website visitors into qualified leads by uncovering their company details, engagement patters and buying intent.
Plug-and-play Integrations
Push activities to your channels & tech stack
Take immediate action on website interest with workflows that streamline everything from contact and account creation to sales outreach and digital advertising.
We increased MQLs by 150% and doubled our pipeline!
Not only does WebSights help us to determine which accounts to target and when, it also helps answer important questions like, ‘Is our website converting? What kind of companies do we get traffic from, and how frequently?'
Ed Cavazos
Executive VP
Visitor Identification Software FAQs
What is visitor identification software?
Visitor identification software, or B2B website visitor identification software, helps businesses track and identify their website visitors.
Without it, you gather only limited information about who’s on your website.
With visitor identification software, you know the companies who visit your site, the pages they visit, and how often. Using B2B intelligence data, you can access the website visitor’s org chart, identify decision makers’ contact information, and reach out to them.
Ultimately, visitor identification software gives you the information you need to reach out to prospects with a message that fits their buying activity.
Learn more about how to convert high-quality traffic into marketing leads — even when your business website doesn’t.
How does ZoomInfo know a business’s IP address?
Zoominfo knows a business’s IP address by creating a link between the IP address and website domain.
Using B2B website visitor identification software, ZoomInfo can identify website visitors who would otherwise remain anonymous.
See the following prospecting scenario that combines B2B website visitor tracking with automated workflows: Identify Prospects Through Website Visitor Insights.
How does B2B visitor identification work when employees are working from home?
B2B website visitor identification works by creating a link between a remote worker’s IP address and their company domain when employees are not working in the office.
The website visitor tracking software does a reverse IP-address lookup to identify otherwise anonymous website visitors. The visitor tracking tool then matches the IP address to a company.
Whether a website visitor is working off-site at a Starbucks or from their home office, your website visitor identification software will recognize the visitor as “a company.”
See how ZoomInfo’s website visitor identification software adapted during the pandemic in How ZoomInfo’s B2B IP Lookup Adapts to WFH Environment.