AI sales tools that work inside your CRM
Your reps already spend their days bouncing between too many tools: Salesforce for deal data, LinkedIn for research, separate platforms for intent signals and contact info. By the time they've gathered what they need for one account, they've lost momentum.
The ZoomInfo Revenue Agent for Agentforce brings the industry's most comprehensive B2B data directly into Salesforce's agentic platform, enabling sales teams to uncover hidden opportunities and engage the right contacts at the right time.
AI for sales prospecting
Sales prospecting breaks down when reps chase low-quality leads, rely on outdated data, and lose time digging through scattered sources. Most teams struggle to identify real buying intent or the right people to contact, which leads to slow, unpredictable pipeline generation.
AI fixes these gaps by scanning massive amounts of real-time data, like website activity, job changes, and intent trends, to surface accounts that are actually in-market. Tools like ZoomInfo Copilot also generate personalized outreach, answer account questions instantly, and keep reps focused on high-value conversations.
AI lead generation & data enrichment
AI-powered lead generation and data enrichment tools help sales teams identify in-market accounts, verify contacts, and upgrade stale records. By automating research, scoring, segmentation, and routing, AI replaces manual list-building with dynamic pipelines.
AI enrichment engines for sales keep CRM and MAP systems clean and up to date by resolving duplicates, validating conflicting fields, detecting new signals instantly, and triggering workflows automatically.
Faster outreach with AI sales engagement
Your AEs have 50 accounts in their territory, but no systematic way to know which 10 deserve attention today. So they default to whoever emails back or whoever's deal is closing soonest. Meanwhile, accounts showing real buying intent sit untouched.
GTM Workspace's sales AI answers "which accounts should I focus on today?" based on intent spikes, personnel changes, and engagement gaps across your territory. When you identify a priority account, you can instantly find decision-makers, see their verified contact info, and even generate personalized outreach, all in one place.
AI conversation intelligence
Your reps had five customer calls yesterday. One mentioned a competitor. Another surfaced a new objection about implementation timelines. A third revealed budget concerns. But those insights are buried in hour-long recordings that no one has time to review.
Conversation intelligence tools like Chorus surface what matters: competitor mentions, objections, sentiment shifts. It’s all fed into GTM Workspace, where reps and managers work.
Trusted by sellers, proven in pipeline
With ZoomInfo Copilot powered by AI, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.
54%
Increase in customer engagement
“Seismic’s sales team boosted productivity by 54%, saved 11.5 hours per week, and attributed 39% of pipeline to ZoomInfo signals.״
Toby Carrington
Chief Business Officer at Seismic
43%
More likely to turn into qualified pipeline
“Opportunities at higher-scoring accounts were 43% more likely to turn into qualified pipeline, and on average moved 58% faster through qualification.״
Ben Perceval
RevOps Manager at Spekit
10%
Increase in lead qualifications
“With Copilot’s ability to target good-fit prospects and call out high-value deal signals, McGriff has seen an immediate 10% jump in response rates to his cold outreach.”
Derion McGriff
Business Development Manager
50%
Faster prospecting
״ZoomInfo has enabled me to reach more prospects 50% faster, transforming how I approach GTM strategies with actionable intelligence and efficiency״
Enterprise Sales Leader at Databricks
40%
Increase in closed won deals
“With ZoomInfo, our team increased closed-won deals by 40% and achieved 115% average quota attainment each month - helping every SE hit their targets.”
Sales Leader at Thomson Reuters
FAQs
What is Sales AI?
Sales AI refers to artificial intelligence tools that help revenue teams automate repetitive tasks, analyze buyer signals, and prioritize the right opportunities. AI for sales improves productivity by predicting deal outcomes, summarizing calls, and personalizing outreach at scale.
How does ZoomInfo use AI to improve sales performance?
ZoomInfo’s Sales AI solutions use predictive and generative AI to uncover hidden buying signals, score opportunities, and automatically update CRM records. ZoomInfo Copilot, GTM Workspace and GTM Studio deliver real-time insights, helping sales teams focus on high-value prospects and close deals faster.
What are the best AI sales tools?
The most effective AI sales tools combine data accuracy, automation, and workflow integration. ZoomInfo Copilot, GTM Workspace, and GTM Stdio stand out by embedding AI directly into sales systems to drive measurable ROI.
How can AI help my sales team forecast more accurately?
AI analyzes thousands of historical and behavioral signals, like deal velocity, buyer engagement, and sentiment, to flag risk and improve forecast accuracy. With GTM Workspace, teams can predict which deals are likely to close and identify early warning signs before quarter-end.
How does AI personalize sales outreach?
Sales AI tools like ZoomInfo Copilot generate personalized emails and messages using CRM data, buyer intent signals, and conversation context. This ensures every outreach reflects real buyer needs rather than generic templates, improving reply rates and pipeline conversion.
What makes ZoomInfo’s Sales AI different from other AI sales platforms?
Unlike generic AI tools, ZoomInfo’s Sales AI is built on the industry’s most accurate B2B data: over 100M company profiles and 500M verified contacts. That foundation enables precise targeting, better predictions, and more relevant automation inside your CRM.
Can AI replace sales reps?
No. Sales AI doesn’t replace people; it amplifies them. It automates repetitive admin work and highlights the next best action so sellers can focus on conversations, not data entry. The result is higher productivity and stronger customer relationships.
How can I get started with ZoomInfo Sales AI?
You can explore ZoomInfo Copilot, GTM Studio or GTM Workspace to see how AI fits into your existing CRM and workflows. Schedule a demo or start a free trial to experience how AI can drive real ROI for your team.