GTM Studio
Turn CRM data and ZoomInfo signals into high‑match ad audiences
Build precise LinkedIn, Meta, and Google audiences from your CRM, website visitors, intent signals, buying committees, and enriched contact data - then keep them synced automatically.
From CRM + ZoomInfo data to live campaigns
Build your audience
Select the accounts, contacts, or segments you want to reach.
Apply your logic
Filter using CRM data, account groups, and workflow rules.
Activate everywhere
Push audiences into LinkedIn and Meta for execution.
Build audiences from every GTM signal
Go beyond static lists. Build audiences based on real activity, like website visits, buying intent, and account changes. Target accounts that are actively in motion, not just those in your CRM.
Improve match rates with ZoomInfo enrichment
Enrich your CRM with verified emails, firmographics, titles, seniority, buying committee data, and intent signals before syncing audiences.
Target buying committees, not broad accounts
Identify and reach the full set of decision-makers within each account, not just a single contact.
Sync to LinkedIn, Meta, Google or other channels
Push audiences to LinkedIn, Meta or Google without rebuilding them in each platform. Keep targeting consistent across every campaign.
Audience recipes you can launch today
Pre-built ad audiences based on real signals like intent, pipeline, and customer data - ready to activate across your campaigns.
Pricing-page visitors at ICP accounts
Companies visiting pricing or demo pages + 500-5,000 employees + target industries + open intent.
Churn-risk customer expansion
Companies visiting pricing or demo pages + 500–5,000 employees + target industries + open intent.
Open-opportunity air cover
Contacts in buying committees at accounts with active opportunities over $50K.
Competitive displacement
Accounts using named competitor technologies + showing intent around replacement categories.
Better ad audiences. Proven results.
See how teams improve match rates, reduce wasted impressions, and activate the right buyers across every ad platform.
61%
Increase in opportunities
"We achieved a 61% increase in opportunities by using ZoomInfo ads to better target paid campaigns and align with our sellers."
900%
Increase in CTR
"Since running ads with ZoomInfo, our strategy is far more effective, CTR has increased by 900%."
30%
Increase in revenue
"With ZoomInfo’s data, we identified best-fit prospects, personalized our outreach, and closed deals faster, boosting conversion rates by 20% and revenue by 30%."
40%
Closed won
"With ZoomInfo’s intent data, we target more companies and close deals 40% faster by crafting more relevant outreach."
Case studies
Here are just a few ways 35,000+ customers use ZoomInfo to grow conversions and accelerate ROI.
Smartsheet
"We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete,” Bennett says. “Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate."
Impartner
"We’ve seen a 12% increase in pipeline generation quarter over quarter, just from putting these new campaign strategies in place - because our audiences are seeing a consistent message,” Melius says. “In order for it to be actionable, it has to be consistent."
LINAK
"Before we had ZoomInfo, sales and marketing worked pretty separately when it came to market research or finding target accounts."
Read Case Study
Stop building audiences inside ad platforms
Reach the right accounts, stay aligned with sales, and activate campaigns using real GTM data.
FAQs
What is ad targeting in ZoomInfo?
ZoomInfo ad targeting helps teams build paid social audiences from CRM data, account lists, and GTM workflows so campaigns stay aligned with the accounts and contacts their teams already prioritize.
Which ad platforms does ZoomInfo support for audience activation?
ZoomInfo supports audience activation to LinkedIn and Meta, with additional destinations available through connected workflows and integrations.
Can audiences update automatically when CRM data changes?
Yes. ZoomInfo ad targeting can keep audiences automatically up to date as CRM records change, reducing manual uploads and list rebuilding.
Can I build audiences from account lists and GTM workflows?
Yes. Teams can build audiences from CRM data, account lists, and GTM workflows so paid social targeting reflects real pipeline priorities and internal targeting logic.
How does ZoomInfo improve match rates for ad targeting?
ZoomInfo helps improve match rates by using better contact data to expand coverage and support more precise audience targeting across paid social platforms.
Who is ZoomInfo ad targeting built for?
ZoomInfo ad targeting is built for GTM teams, marketing teams, demand generation teams, and revenue operations teams that want to activate campaigns from real CRM and account data.