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Verified B2B data
ZoomInfo's verified B2B data covers the people and companies the graph is built on.
GTM Context Graph: The context layer for AI and agents.
Make every account, contact, and signal readable to AI. The GTM Context Graph connects entities through ZoomInfo's data foundation. It visualizes the relationship between verified B2B data and CRM records, conversation intelligence, behavioral signals, so every tool that connects to ZoomInfo works from the same unified view.
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See it work
One account, every source connected.
From your tools
From ZoomInfo
Opportunities84Renewal opportunity
Stage 1: Renewal planning
All Meetings497Business enablement call
Rescheduled
Emails1,000+Email thread
Renewal pricing
Call Recordings58Fleet operations review
Ownership question raised
Sequence Activity36Enterprise renewal sequence
Step 4 of 6Replied
Slack Mentions112#uber-renewal
Pricing question from the AE
Product Usage1,000+Weekly active seats
Rising90d
Company Insights11
New 130d 490d 5
Buyer identified on pricing page
VP, Revenue Operations2 days ago
Corporate Hierarchy3Uber Eats, Uber Freight, Postmates
ParentUber Technologies
Leadership Change1CEO joined from Expedia
2017Prior history kept
Company News5+Autonomous ride partnership
NewsPublic
All Zi Contacts563Company record
Verified contacts
Technologies100+Data warehouse detected
Technographics
Account Level Intent5+
Digital marketingMediumConversation intelligenceMedium
Account
UberTransportation
1,000+ recordsOne ID from 8 sources
Also connects
and more
and moreHover any collection to trace it into the account.
Data, CRM and activity records are illustrative.
ZoomInfo verified dataFrom your toolsFlowing into the account
What it is
A connected, queryable structure for every account.
The GTM Context Graph is a connected, queryable structure. It links accounts, contacts, engagements, signals, and AI artifacts, and it resolves duplicate and related entities into one view.
A parent company, its subsidiaries, and the contacts across them can sit in one connected picture, with the sequence of events behind each account's current state. It processes 1.5B+ data points daily.
One foundation, every product
The same records reach everywhere.
The graph is built on ZoomInfo's data foundation. Agents read across these surfaces to reason over the graph and act on it, and teams consume the results in the tools they already use.
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Customer CRM data
Customer CRM data supplies the history of each relationship.
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Conversation intelligence
Conversation intelligence captures what was said on calls and in meetings.
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Intent and behavior
Intent data and behavioral signals show which accounts are active in the market.
Who it is for
Every ZoomInfo buyer.
Available wherever your team works: in GTM.AI, our headless layer; in ZoomInfo’s UI; and in the tools your team already uses, including Claude, ChatGPT, MCP, and your CRM.
Account management and customer success
Spot churn risk, expansion signals, and stakeholder changes before the renewal call.
Marketing and demand generation
Build audiences from real-time account behavior and measure campaigns against the deals they influence.
Developers and AI agent builders
Give custom agents entities, signals, and relationships instead of flat records, through APIs and MCP.
Sales, RevOps, and GTM engineering
Use it as the foundation for account prioritization, signal-based prospecting, and scoring models.
How you access it
Works with the tools you already use.
The GTM Context Graph works with Claude, ChatGPT, and custom agent platforms, and connects natively to your CRM. You do not need the API to use it. Teams reach it through ZoomInfo's interfaces or the tools they already connect.
Frequently asked questions
Common questions
Start building with the GTM Context Graph.
Or start at gtm.ai