We recently closed 3 opportunities in half the time of our typical sales cycle. Why? Because we got in front of interested buyers before our competitors could. We captured their attention and delivered value at exactly the right time. Access to ZoomInfo Streaming Intent is like having a superpower. There’s no other way to describe it.
Erwin van der Vlist, CEO & Founder, Speakap
With Custom Intent, you can create a new topic or customize an existing one to get more targeted Intent Signals. You get to work with our Custom Intent team to define the keywords that make up a topic or modify an existing Intent topic. And your Intent topics and signals are private to you and your team.
Buyer intent data shows which people or accounts are actively conducting online research about your solution. These signals are then sent to sales and marketing teams that alert them that high-fit accounts are potentially ready to make a purchasing decision. Buyer intent data can drastically improve conversion rates and overall sales.
Intent data helps sales and marketing teams in a variety of ways. Deciding how to use intent data comes down to many factors such as the timing of general outreach, intent information can empower ABM campaigns, personalized content, and targeted advertising because you can pinpoint what accounts are searching for, and when they’re searching for it.
Not your traditional intent data which is typically collected through publisher networks, either at the IP level or through user registration and cookies. This kind of data can include articles a user reads, content they download, and their site searches. The future is privacy, that’s why ZoomInfo employs a cookieless approach to our Streaming Intent signals, ensuring our platform continues to function in an ever-evolving privacy landscape.
We capture and analyze web traffic for product reviews, product comparisons, message boards, blogs, case studies, and general articles or news, not relying on cookies. We then determine whether consumption of that content is about a specific topic, using our natural language processor. We map this online activity at IP addresses to companies. When a company does an above-average amount of online research, we show an Intent Signal for the topics you’ve subscribed to for that company.