ZoomInfo is used by salespeople, marketers, and recruiters to optimize their lead generation efforts by providing them access to a vast business contact database and numerous sales intelligence and prospecting tools.
The ZoomInfo platform equips sales professionals with tools to help with territory planning, lead scoring, prospecting, targeted outreach, and more. From a marketing perspective, ZoomInfo can help companies understand their ideal customers and target companies who visit their websites in real time. Recruiters can benefit by using the platform’s hyper-specific search query filters to find and reach out to the perfect passive candidate.
For larger enterprise companies, ZoomInfo offers an API that gives customers access to the ZoomInfo database for enhanced control over the data they receive. Businesses can customize the solutions they need and use them within existing workflows to increase productivity and generate more revenue.