1900% increase in annual revenue

Deal IQ, a Toronto-based purchase process consultation company, delivers massive cost savings and better visibility into purchase and pricing negotiations for businesses of all sizes. With over 20 years of experience, Deal IQ has the insider knowledge, expert advice, and exceptional negotiation skills to conduct high-profile negotiations on behalf of the world’s leading brands.

Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock.

Because of Deal IQ’s unique solution, the ability to target potential new accounts at the right time – just as they prepare to acquire new technology or close a new deal – was absolutely crucial to success. And the need to engage high-level stakeholders – the true decision makers at these accounts – meant Deal IQ needed reliable, accurate contact data and organization charts.

Wasting hours of productivity to manually identify opportunities, and losing out on countless other possible deals in the process, Deal IQ turned to ZoomInfo Powered by DiscoverOrg.

To help Deal IQ keep its finger on the pulse of each and every opportunity, ZoomInfo flipped on the switch to deliver the most accurate, in-depth, up-to-date prospecting data in existence, while also supplying its industry-leading suite of powerful search and targeting tools.

“The data is super clean. Literally, we’ve had almost no bounce backs,” says Aaron Kotick, Managing Director at Deal IQ. “And, not only is the data clean, but it features direct dials for extremely senior folks. We now have higher-quality meetings with true decision makers.”

But it’s not just reliable contact data that Deal IQ takes advantage of. With ZoomInfo’s Alerts and Scoops, Deal IQ received automated alerts whenever one of its target accounts submitted an RFP or was performing an abnormal amount of research into a particular solution.

“It felt too good to be true. ZoomInfo alerts us to possible purchases and negotiations, so we always know when it’s time to strike,” says Kotick. “We were able to reach out to companies we’d never even heard of at exactly the right moment, and win their business. We live in ZoomInfo now.”