How Vensure Streamlined Go-to-Market Execution with ZoomInfo

Vensure is one of the fastest-growing professional employer organizations (PEOs) in the U.S., offering payroll, benefits, HR, and compliance services to businesses across the country. With nearly 100 acquisitions over the past several years, the company has rapidly scaled into a large and complex enterprise.

But with that growth comes challenges such as fragmented systems, inconsistent data, and a go-to-market engine that needs to move fast without breaking down. To keep up with the pace and set the business up for scalable execution, Vensure turned to ZoomInfo.

ZoomInfo gives us the information we need to execute. We don’t have to go through and spend our time digging. It’s already there, so we can be three steps ahead.
William Kenimer
VP, Revenue Operations

Scale Brings Complexity and Execution Pressure

With every acquisition, Vensure adds new teams, systems, and data sources. The result is a web of CRMs, disconnected tools, and sprawling sales motions. For William Kenimer, Vice President of Revenue Operations, the challenge is making all of it work together without slowing down.

“One of our big things we say is ‘violent execution,’” Kenimer says. “We have to be able to move at the drop of a hat.”

But when you’re operating across dozens of business units with different systems and messy data, execution gets tough. Reps lose time chasing down contacts or duplicating effort, marketing struggles to run targeted campaigns, and operations professionals are stuck cleaning up the mess.

“We’re all building the plane while flying it,” he says. And without the right data, the right structure, and the right access to information, chaos could soon follow.

Clean, Connected Data That Unlocks Speed

Vensure partnered with ZoomInfo to bring structure and clarity to its go-to-market operations, starting with clean, accurate, and enriched data.

“ZoomInfo gives us the information we need to execute” Kenimer says. “We don’t have to go through and spend our time digging. It’s already there, so we can be three steps ahead.”

With ZoomInfo’s core data solution in place, Vensure was able to:

Consolidate data across systems and acquisitions
Enrich records with firmographic and contact-level insights
Empower sales and marketing teams with trusted, up-to-date information
Reduce time spent on manual cleanup and admin work

This foundation has helped transform execution across the revenue team. Reps are more confident, marketing is more targeted, and the operations team has more time to focus on strategy.

“I’m not having to fight for weeks spending time in multiple spreadsheets,” Kenimer says. “We always say that we wanted instant gratification, but now we’re even past instant. We’re just at gratification. It doesn’t even take a step.”

Faster Execution and Focus on What Matters

The biggest impact goes beyond the numbers: focus and attention that Kenimer can devote to strategic projects that will ensure growth, both for Vensure and his team.

“I have more time to actually help manage and grow a team and be the kind of leader I want to be,” he says. “It brings time back to our day, something we’re all begging for. And it helps us reach the company’s goals and get more clients faster.”

Those benefits are felt across the business. Sales reps aren’t wasting hours trying to verify accounts or hunt down contacts. Marketing teams aren’t guessing on segmentation. Operations isn’t stuck fixing bad records.

“We don’t want to be the blocker to things. We don’t want to be the speed bump in the sales road. We want to be the helper. We want to help you get there faster,” Kenimer says. “ZoomInfo helps us get there faster. It helps us execute.”

Exploring What’s Next with ZoomInfo

While Vensure is currently focused on ZoomInfo’s foundational data solutions, Kenimer is already looking ahead to how additional capabilities like GTM Studio and GTM Workspace could help unlock even more potential.

He also sees a future where AI-powered insights help Vensure coach more effectively, align sales and marketing, and move even faster.

“We’re at the point where we’re continuing to expand and look at new tools, and ZoomInfo is talking through it with me,” Kenimer says. “This is a partnership, and I look forward to watching it grow.”