Levanta Case Study: 10x ROI with ZoomInfo

Levanta is redefining the affiliate marketing world, bridging the gap between fast-growing e-commerce sellers and the creators who drive measurable revenue.

Levanta has quickly become a key player in affiliate-led growth. The company enables third-party sellers on Amazon, Walmart, TikTok Shop, and beyond to recruit high-performing creators and affiliate partners at scale.

“We’re unlocking something that was previously inaccessible,” says co-founder and CEO Ian Brodie. “For years, e-commerce sellers on marketplaces like Amazon and Walmart weren’t able to engage affiliate relationships directly. Now, with Levanta, they can.”

With a platform now supporting over 50,000 creators, Levanta is transforming a traditionally siloed marketing channel into a performance-focused, relationship-driven engine. That innovation helped them scale fast from day one.

But like any ambitious startup in a competitive space, scaling their go-to-market (GTM) engine came with a familiar challenge: finding and engaging the right decision-makers at the right time. That’s where ZoomInfo came in.

ZoomInfo’s not just a contact data company anymore. They’ve built a full system of execution. GTM Intelligence actually works the list, writes the outreach, triggers the play, and helps drive predictable growth.
Ian Brodie
CEO & Co-Founder

Precision Prospecting and Smart Prioritization

When Kevin Neely joined Levanta as VP of brand partnerships, he brought a clear mandate: scale revenue and recruit top-tier brands to the platform.

But breaking through to busy brand decision-makers, especially in a noisy digital landscape, isn’t easy. And for a company with a growing total addressable market (TAM), precise targeting is essential.

“If you just pull a list out of nowhere, it’s not going to be very valuable,” Neely says. “So I have to get very dialed in.”

Neely’s team uses ZoomInfo’s advanced filters like industry, revenue, job title to get very specific. There’s a sweet spot: high-growth, high-revenue brands that aren’t so big they get bogged down in procurement.

The team also uses ZoomInfo’s signals and alerts to prioritize accounts that are actively in-market. Funding announcements, leadership changes, and other real-time triggers help them time outreach more effectively.

“Getting GTM Intelligence and real-time insights, like a seller launching on Walmart or data showing that our creators are promoting a particular seller on a different affiliate channel, makes prospecting much more targeted,” Brodie says. “Using intelligence like this helps us spot the best-fit partners and prospects much faster. And using ZoomInfo to provide these signals makes this all a lot easier.”

The Results: Precision, Speed, and 10x ROI

Levanta turned to ZoomInfo’s GTM Intelligence Platform for two key reasons: accuracy and execution.

“ZoomInfo has always been the most accurate source for decision-maker data, in my experience,” Neely says. “We use it to find mobile numbers, direct emails, job change signals — anything that helps us break through the noise.”

Neely’s team uses ZoomInfo across the entire GTM workflow, from early prospecting to last-mile deal execution. One feature in particular stood out: mobile contact info.

“At the end of the month, when we’re chasing signatures and working out last-minute contract questions, I’ll pull up ZoomInfo, grab a mobile number for general counsel or whoever we need, and call or text them directly. Those simple conversations about last-minute stuff are what get deals done,” he says.

Based on internal data, Neely found that 75% of Levanta’s deals over $20,000 in total contract value (TCV) needed calling or texting to close. And you can’t do that without a solid foundation of good data.

Neely’s sales strategies work. With ZoomInfo alone, Levanta’s six-person team closed more than $4 million in TCV and drove over 10x ROI.

Growth, Innovation, and AI-Powered GTM

For Levanta, partnership with ZoomInfo is about more than just phone numbers.

“ZoomInfo’s not just a contact data company anymore,” Brodie says. “They’ve built a full system of execution. GTM Intelligence actually works the list, writes the outreach, triggers the play, and helps drive predictable growth.”

For a performance-led company like Levanta, ZoomInfo is a critical lever for smart, scalable growth. And Levanta has no plans to slow down. With a growing network of creators, an expanding set of agency partners, and new marketplaces on the roadmap, the company is building toward a unified platform for affiliate-led growth across e-commerce.

Brodie and Neely both see AI as a force multiplier, especially when paired with quality data.

“This year we’re bullish on using AI to enrich outreach and match sellers with creators.” Brodie says. But AI only works if the foundation is strong. “That’s why we rely on ZoomInfo to make smarter decisions faster.”