ZoomInfo's Code of Community: Promising Transparency to Build Trust

Learn how ZoomInfo collects, manages, and respects Community Edition data

Business contact and company data changes at an incredible speed, which creates a real challenge for B2B professionals trying to reach new and existing customers.

ZoomInfo has created a proprietary engine that leverages human research, machine learning, and artificial intelligence across a diverse portfolio of data sources to continuously collect, validate, and manage the most comprehensive database of B2B intelligence available today.

One of the ways we collect and validate our data is through our Community Edition contributory network.

What is Community Edition?

In exchange for free access to ZoomInfo, Community Edition users agree to share their business contacts to help ZoomInfo keep our platform updated. And in turn, we continuously keep their address book up-to-date with verified business information.

How the Community Edition works:

1
Once a community user agrees to the terms of service, authenticates themselves, and creates an account, they install our local application that connects to their email service provider.
2
Our application then identifies business contact information that is used to validate existing or add new records to the ZoomInfo platform. The information we collect is what is customarily found on a business card and includes name, company job title, business phone, and email address.
3
Before being added to ZoomInfo, every professional receives a notification with instructions on how to claim, manage, update, or remove their profile.

What type of information does ZoomInfo collect from Community Edition?

Our algorithms and processes are designed to collect business contact information. We do not process or capture any additional content from emails sent to or received by our Community Edition users.

The type of business contact information we collect is what you would customarily find on a business card. In today's digital world this information now lives in email signatures and email contact books. And 99% of the information we collect from our Community Edition users simply acts as part of our system of checks and balances; confirming information that already exists on professional profiles in ZoomInfo.

ZoomInfo’s Code of Community

To build a community, you must respect it first. Our code is a promise. We're here to do more than deliver the best B2B intelligence available on the planet; we're here to ensure that that way we collect, verify, publish, and secure data is transparent and ethical.

In the spirit of ZoomInfo’s Code, here are certain types of information that we choose not to process.

Information we do not collect:
- We do not use our cookies to track individuals across the web
- We do not track personal browsing history
- We do not read the subject lines or content of email communications
- We do not look at your calendar for meetings or attendees
- We do not mine our community for relationship data
- We do not collect contact information or user geolocation data from our mobile application
Information we anonymize:
- We anonymize web-traffic logs and do not store or sell person-level intent
- We do not associate community users with their shared contacts
- We do not associate customers to shared contacts
- We de-identify market research survey respondent data
How ZoomInfo proactively enables data privacy for individuals:
- Between our self-service Privacy Center, available 24/7, and personalized notification emails with instructions for how to verify, claim, update or remove profiles, we make it easy for individuals to discover and manage their ZoomInfo profile.
- We publish the date the notification email was sent to the contact on their ZoomInfo profile
- We make it easy for individuals to opt out of our platform, with a self-service Privacy Center
- We make it easy for customers to see who has opted out of ZoomInfo
- We make it easy for customers to filter out individuals on the Do Not Call list
- We make it easy for customers to exclude their opt-out/unsubscribe lists from our platform
- Lastly, we don’t hide behind complicated terms of services

Our algorithms are designed to solely collect business contact information and business contact information alone. And we've implemented privacy practices that go above and beyond those of our peers and what’s required by law.

How does Community Edition fit into the latest thoughts on data privacy?

As an ISO 27001 certified company, ZoomInfo takes data privacy and security very seriously. We have strict policies in place to ensure the data we collect always complies with the latest legislation.

ZoomInfo is self-certified to the EU-U.S. and Swiss-U.S. Privacy Shield frameworks to comply with data transfer requirements from the European Union, United Kingdom, and/or Switzerland to the United States.

ZoomInfo’s proactive approach to notifying users and our robust Privacy center ensures that users can always claim, manage and remove their professional and/or company profiles found in our database. The Privacy Center also offers a deep dive into the latest privacy regulations and provides an expanded suite of tools, guides, and best practices for companies to stay in compliance with existing and upcoming US and global legislation.
We have an in-house privacy team dedicated to providing individuals like you and our customers excellent support regarding compliance with privacy regulations. And, as part of our commitment to data privacy, we are continuously adding new notifications and features to our Privacy Center.
Learn more about how ZoomInfo collects data

Popular ZoomInfo Privacy Resources

For your reference, click these links to read our Privacy Policy, Terms of Use and commonly asked questions about our services and technology.