Inbound lead conversion

Reach and convert the buyer while they're still on your site.

Anonymous traffic arrives as a named company with the people inside it. Enriched, matched to the right account, routed and scored before a human touches it.

  • Identify the company and person behind every visit.
  • Shorten forms without losing the record, because the rest is enriched.
  • Matched to the right account and deduped before routing, so nothing gets missed.
  • Score and brief in real time, so response times drop and the conversations sharpen.

After five minutes the lead has moved on. This is how you get there first.

Accounts detected
IBM Corp
IBM Consulting
IBM Cloud
IBM Watson
Deduplication & hierarchy matching
IBM Corp. → IBM
Duplicate account detected
IBM Watson → IBM
Business unit identified
IBM Consulting → IBM
Parent relationship confirmed
Intent Spike1m
Topic: Sales Engagement Platform
Research intensity: Very High
Stage: Actively evaluating
Jordan Patel
VP, Operations
IBM
Recently promoted
Duplicate account detected
IBM Watson→ IBM
Business unit identified
IBM Consulting→ IBM
Website Activity
10:42am Viewed Pricing
2 min 18 sec · 3 page views
10:39am Viewed Platform
1 min 04 sec · 2 page views
10:36am Viewed AI Solutions
48 sec · 1 page view
10:34am Entered from Google
First visit from this company
Intent Signal2m
Jordan Patel, IBM showing high intent. Visited pricing page.
Contact
Jordan Patel
email missingmissing
direct dial missingmissing
mobile missingmissing
Website visit • pricing page
live
0:00
anonymous visitor
Unknown
0:03
IBM
IBM
named company • target account identified
identified
0:14
Jordan Patel
Jordan Patel
the person who read the page
enriched
0:22
matched to the parent account, deduped
matched
0:31
routed to the account owner
scored 92 • briefed
Call now
Callback brief
Intent: high
Jordan Patel
Jordan Patel VP, Ops • direct dial
• read /pricing twice this week
• 3 prior visits on the account
• open opportunity last quarter
What to open with
Time to rep
00:00:00
The GTM data layer trusted by over half the Fortune 500
  • 8,000+ G2 Reviews
  • Ranked #1 in 142 G2 Reports
  • 8 of the 10 largest companies in the world

  • 14 of the 15 largest banks and insurance brokers

  • 6 of 7 of the Magnificent Seven

  • 22 of the 25 top software companies

  • Half of CNBC's 2026 Disruptor 50

  • Forrester Leader | Marketing & Sales Data Providers

  • Gartner Leader | Account Based Marketing Platforms

  • IDC Leader | Worldwide Unified Revenue Orchestration Platform

  • Forrester Leader | Intent Data Providers

  • Gartner Peer Insights | Customers’ Choice 2025

  • IDC Leader | Worldwide Sales Intelligence

Identify it

Know WHO is on your pricing page, not just which company.

A visit from a target account shows up as a company you know, with the person who viewed the page. A rep reaches out to someone specific rather than guessing which of forty contacts was reading about pricing.

  • Identify the person, not just the account.
  • Tie every visit to the account record, past visits included.
  • Ask for three form fields, get the full record in your CRM.

A visit you can act on.

Match it

Routing breaks because the record is wrong, not because the rules are.

Every lead matched to the right account before it goes anywhere, with duplicates merged and fields normalized. Fuzzy matching handles the cases that break exact-match rules, so a lead from a subsidiary lands on the parent account rather than creating a new one.

  • Lead-to-account matching, including the hierarchy and the subsidiaries.
  • Duplicates merged on arrival.
  • Enriched and normalized before routing, so the rules have something to work with.

Clean the record, then route it.

Route it

The right queue in seconds. You set the rules and the lead follows.

Routing pools built across your territories and segments, with round-robin distribution and the weightings, per-rep caps and time-off settings your admin configures. The queue does what you told it to, and you can see what that was.

  • Build pools from your territories and segments, matching how the team is organized.
  • Set weighted distribution and lead caps by day, week or month, not guessed defaults.
  • Route by account after match and dedupe, so the assignment holds.

Accurate routing built from clean records.

Score it

The rep calls back knowing who they are.

Every lead enriched on arrival and ranked against your ICP, with intent and the account's prior activity on the record. So the callback starts from context rather than a name and an email address.

  • Ranked against the accounts that actually close, using 300+ firmographic, technographic and intent attributes.
  • Intent and previous visits on the record, including what they looked at before the form, alongside the full history of the account.
  • An agent can brief the rep on the account before they dial.

Prioritized and prepped before the callback.

Trust it

Resolution is only as good as the data under it.

Matching a visit to a company, and a form to a person, is a data problem before it is a workflow problem. Ours runs on 100M companies and 500M professional profiles that we maintain ourselves.

  • Contact and company data we collect and verify ourselves.
  • Match rates that hold up, so fewer visits stay anonymous.
  • You pay for the record once, not for every update and use of it.
Ashley Langford, Integrate
25% improvementIn conversion rates
550 hoursSaved in total
“We know more about people. We can define them, segment them, and send them only the information they are interested in.”
Ashley LangfordSenior Marketing Operations Manager, Integrate
Read case study — Integrate
Everything you need to know

FAQs

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