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Buyer Intent Data
Capture your most valuable, active buyers
Find companies that match your ideal customer and are actively researching topics related to what you sell, so your sales team knows who to contact and when.
Intent Signals
Know what prospects are researching
ZoomInfo tracks over 12,000 intent data topics sourced from a cooperative of 5,000 B2B sites. See which competitors they're researching and what solutions they're evaluating, so you can reach out with the right message at the right time.
Trusted by sellers, proven in pipeline
With AI-powered Copilot, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.
$1.05M
Closed from Intent leads
In the first 6 months, we've generated more than 18,000 leads, created multiple millions in pipeline and closed $1,050,000 dollars strictly from ZoomInfo Intent leads.
200%
MQL increase
With intent, we're identifying the companies and contacts most ready to buy, warming those leads, qualifying them and then routing them to sales.
4
Hours saved per rep per week
With automatic Scoops that alert our team to any new buying initiatives within their accounts, and granular org charts that map out buying committees and spheres of influence, ZoomInfo saves each member of Fujitsu America's 80-person sales team approximately 4 hours of productivity per week – an efficiency boost equal to hiring 8 full-time employees.
FAQs
What is intent data in B2B marketing?
Intent data reveals when companies are actively researching topics related to your solution. By analyzing online behavior like content consumption, keyword searches, and engagement, intent data helps identify which accounts are most likely to be in-market.
How Does ZoomInfo’s GTM Intelligence Drive Smarter Revenue Growth?
Within ZoomInfo SalesOS, intent data is collected from millions of content consumption events across publishers, websites, and research platforms. AI then analyzes these signals to uncover companies showing spikes in activity around relevant topics, so you can prioritize the accounts most likely to convert.
What makes ZoomInfo intent data different from other providers?
Unlike point-solution providers, ZoomInfo SalesOS combines real-time intent signals with contact data verified at over 95% accuracy, enriched with firmographics and technographics. This means you get both the signals and the decision-makers to act on them immediately. Many other providers operate with substantially lower accuracy and only refresh data on a weekly basis, limiting how actionable their insights really are.
How can sales teams use intent data in SalesOS?
Sales reps use intent data in SalesOS to focus on accounts already researching their solution. With recommended decision-makers and verified contact info, reps can reach out earlier in the buying cycle and accelerate pipeline.
How can marketers use intent data in ZoomInfo?
Marketers access intent data through ZoomInfo MarketingOS, where they can build highly targeted campaigns, personalize messaging, and focus budget on accounts showing the strongest buying signals. By aligning campaigns with in-market accounts, MarketingOS helps marketing teams increase engagement and ROI from demand generation.
What types of intent signals does ZoomInfo track?
SalesOS & MarketingOS monitor surges in activity across thousands of publishers and websites, such as article reads, downloads, and topic searches. This provides a near real-time view into which accounts are showing increased interest.
Can I integrate ZoomInfo intent data into my workflows?
Yes. Intent data in SalesOS flows directly into CRMs, MAPs, and engagement platforms. You can automate alerts, trigger outreach workflows, and use AI to personalize campaigns, ensuring your team acts on signals at the right time.
How does ZoomInfo intent data compare to competitors?
With 95%+ contact accuracy, real-time updates, and direct integrations, intent data in SalesOS goes beyond standalone providers. Competitors often deliver signals without the actionable contact layer. See comparisons with Apollo, Lusha, Cognism, Rocketreach and 6sense.