Enrich Captured Leads With Account and Intent Data
Captured leads without account context are just names. ZoomInfo enriches every captured contact with 100M+ company profiles, 5,000+ intent topics, and 300+ firmographic filters, so your team knows which leads come from accounts actively buying. Faster prioritization. Higher conversion.
100M+ company profiles enrich every captured lead with account context
5,000+ intent topics show which captured leads come from buying accounts
HubSpot and Salesforce integration auto‑enriches leads as they're captured
300+ filters let you route only high‑intent leads to sales
25%
Increase in net new logos
Since implementing ZoomInfo, Ryder has increased net new logos by an astounding 25%. The value we get has proven to be tenfold our investment.
150%
More MQLs per week
Since signing on with ZoomInfo, Akorbi has seen a 100% increase in number of meetings set per week, a 150% increase in MQLs per week, and a 2x increase in pipeline growth.
5x
Growth in MQLs and SQLs
There's no question ZoomInfo has significantly impacted our revenue. We've been able to 5x our growth in terms of both MQLs and SQLs. And with 5x the deals in the pipeline, we've seen at least 5x the revenue opportunities.
Trusted by 35,000+ businesses
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Using ZoomInfo, I was able to get in touch with a new CIO, and start a new sales process. I would not have known this without ZoomInfo. The way they have updates on companies and industries really helped me to be educated when speaking with new prospects.
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I was able to directly connect VP Tech using ZoomInfo which helped me grab a wholesome deal covering 43 percent of my QRF.
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I found a new decision maker that had just been hired at one of my accounts, I was able to reach out to them thanks to ZoomInfo and ultimately it closed a $3k MRR deal.
Captured Leads Without Intent Are Just Noise
ZoomInfo enriches every captured lead with account data and 5,000+ intent topics. See which of your leads are actually buying.
Request AccessCompany Search
Search smarter. Sell to the whole buying committee.
Our company search shows you org charts, direct dials, verified emails, and buying signals - so you can map accounts and reach every stakeholder that matters. No more dead ends or outdated info.
contact search
Contact search that stays current
Find decision-makers fast with filters for title, seniority, department, and location. Get alerts when your contacts change jobs or companies - so you never lose a relationship or miss a warm intro.
ZoomInfo Lead & Data Enrichment - Frequently asked questions
How does ZoomInfo help with lead generation?
ZoomInfo combines AI, automation, real-time company data, and buyer intent signals to help teams identify and engage high-quality prospects faster.
What makes ZoomInfo’s lead generation different from traditional methods?
Unlike manual prospecting, ZoomInfo uses AI and automation to surface in-market buyers, enrich contact data, and streamline outreach for stronger conversion rates.
Can ZoomInfo automate my lead generation process?
Yes. ZoomInfo’s workflows and integrations automate prospecting, enrichment, and outreach—so your team spends less time searching and more time selling.
What role does buyer intent data play in ZoomInfo’s lead generation?
Buyer intent signals highlight which companies are actively researching solutions like yours, so you can prioritize outreach to accounts most likely to convert.
Is ZoomInfo a lead generation tool or a complete platform?
ZoomInfo is more than a lead gen tool. It’s a full go-to-market platform combining data, intent, and engagement tools to support the entire sales and marketing funnel.
How does ZoomInfo compare to other lead generation tools?
ZoomInfo goes beyond basic contact databases by combining the industry’s most comprehensive B2B data with AI, automation, and real-time buyer intent signals. While other providers focus on narrower aspects of lead generation, ZoomInfo offers an end-to-end go-to-market platform that helps sales and marketing teams identify, engage, and convert high-quality leads faster.
For a closer look at how ZoomInfo stacks up, explore our comparisons:
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