Enrich it, then orchestrate it from anywhere to anywhere.
Don't create your own IDs to map account hierarchies. We'll resolve it for you so you can do better things.
- Anyone can run a first hit waterfall. We verify the waterfall across 40+ vendors and our proprietary data to give you a verified person and the company with clarity on their legal entity hierarchy.
- Ask AI any question, agents research across your context, our data, and anything on the internet to build your custom data point as a column.
- Send to your sequencer, your warehouse and your ad platforms from one record.
Cleaned & verified consistently. Activated everywhere.
- 8,000+ G2 Reviews
Ranked #1 in 142 G2 Reports
Forrester Leader | Marketing & Sales Data Providers
Gartner Leader | Account Based Marketing Platforms
IDC Leader | Worldwide Unified Revenue Orchestration Platform
Forrester Leader | Intent Data Providers
Gartner Peer Insights | Customers’ Choice 2025
IDC Leader | Worldwide Sales Intelligence
The waterfall is the easy part.
Run the waterfall across providers with cascading rules, then do the part that actually matters: resolving conflicting records to one entity, filling the fields nobody filled, and keeping it current while you use it.
- Cascading provider rules with our own data first.
- Entity resolution across 40+ datasets, with conflicts settled before they reach your CRM.
- Duplicates merged and fields normalized, so the record is usable rather than just present.
- Decayed records flagged and refreshed continuously, not on a quarterly cleanup.
We commit to the best data enrichment, full stop.
Build an agent for any GTM task, on your own context.
- Any GTM task, described in plain language rather than built in code.
- Running on your entire context, not a general model guessing.
- Full reasoning visible on every run, so you can see why it did what it did.
- Runnable by the whole team, not just the person who built it.
Nobody's plays should live in one person's head.
Send it anywhere and everywhere.
One current record, activated wherever the work happens. Into a sequencer, a warehouse, an ad platform, without a separate export for each.
- Scheduled or real-time, and available via MCP, CLI, and API.
- Out to Outreach, Salesloft and your CRM.
- Out to Snowflake, Databricks or BigQuery for the teams that work in SQL.
- Out to an ad platform, so the same record becomes an audience.
The part competitors have to buy.
We are not reselling this. We maintain 100M companies and 500M professional profiles ourselves, verified by a multi-source pipeline and 300+ researchers, so the first call in your waterfall is usually the last one.
- Cascading rules that fall through to other providers only when they need to.
- Coverage checked continuously, so records do not decay between uses.
- You pay for the record, not for every update to it.
“The biggest benefit ZoomInfo provides our teams with is that it is a single source of truth and has the most comprehensive dataset out there.”