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August 2, 2025

Copilot

Intent Topic AI Recommendation for GTM Teams

See which intent topics actually drive opportunities in your CRM with AI that analyzes your opportunity data to recommend topics with proven conversion rates like "Companies researching zero trust architecture were [significantly] more likely to create opportunities." Marketing teams focus budget on content around topics that actually generate pipeline, while sales teams prioritize accounts showing research on your highest-converting topics - eliminating the manual analysis of 5,000+ intent topic options that previously wasted 30% of teams' time. Available now in ZoomInfo Admin Portal for Intent customers with CRM integration - initial recommendations appear within 24-48 hours of connecting Salesforce or HubSpot.

Roles: Marketing Operations, Demand Generation Managers, Revenue Operations

Use Cases: Account Prioritization, Audience Development