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September 2026

    Data

    September 2026 Data Cube Release

    This month's update focuses on two things: grading locations on whether a trusted source has actually confirmed them, and rebuilding every address in the UK, Canada, Australia and New Zealand into one clean format.

    • Location quality is now based on trusted-source verification. A location's grade reflects whether a source capable of confirming it has done so recently, and whether the business is still operating there — replacing an internal confidence score that spoke to neither. About 1.2M more locations now meet the top standard, a roughly 17% increase in that group. The middle grade is nearly empty after this change, and that is a by-product of the definition rather than a downgrade: the middle grade exists for locations whose trusted confirmation has gone stale, and because the work to restrict location creation and verification to trusted sources has largely happened over the past 18 months, almost every trusted confirmation we hold is recent. A location now either has a current trusted confirmation or has never had one. Nothing has been removed — every location still publishes.

    • UK, Canada, Australia and New Zealand addresses are standardized. Around 22M locations were reprocessed into one consistent format, the same cleanup applied to US addresses last month. Australia and New Zealand also gain map coordinates for the first time, and Canada and the UK improve theirs. Expect address text in these countries to look different and to match more cleanly against your own systems afterwards.

    ZoomInfo's database now stands at approximately 123.1M companies.

    Roles: Revenue Operations, Marketing Operations, Sales Operations

    Use Cases: Data Management, Account Prioritization, Prospecting

    Smarter Matching and Merging: Cleaner, More Accurate Contact Profiles

    ZoomInfo has improved the entity resolution and merging processes that caused some contact records to combine two different people's information into a single profile, and 10 million of the identified records have already been corrected into clean, accurate profiles. For example, a contact whose profile previously showed an inconsistent or unusually long job history will now show only the roles that person actually held, so you can trust the contact details belong to the right person. This gives your team more reliable employment history and contact data on every contact profile, feeding cleaner inputs into downstream capabilities like enrichment and employment change signals. If you still notice a profile that looks off, ZoomInfo Support can submit it for manual correction, at no additional cost or setup required on your end.

    Roles: SDRs / BDRs, Revenue Operations, Sales Operations

    Use Cases: Data Management, Prospecting, Account Insights

    Ecosystem & Admin

    MCP Client Integrations: Superhuman

    ZoomInfo brings trusted B2B intelligence to the fastest email experience. Inside Superhuman Go, Superhuman's AI assistant for email, web, and calendar, reps can research a prospect while drafting a message and pull in verified firmographic detail and account-level signals like recent funding or headcount growth. That means outreach gets personalized and next steps get taken directly in Superhuman Go, without switching tools.

    View on ZoomInfo · Superhuman Go connectors

    Roles: Revenue Operations, Sales Operations

    Use Cases: Data Management, Administration & Setup

    MCP Client Integrations: Showpad

    ZoomInfo account and contact intelligence now surfaces directly inside Showpad, connected through a native MCP integration. Reps building buyer-facing content, running coaching plans, or tracking deal-stage engagement in Showpad can pull in verified firmographic and contact context without switching tools, so personalization and coaching stay grounded in current account data instead of what was true when a deal opened.

    View on ZoomInfo  · Research using a ZoomInfo agent in Genie

    Roles: Sales Operations, Revenue Operations

    Use Cases: Data Management, Administration & Setup

    MCP Client Integrations: Outreach

    ZoomInfo account and contact intelligence now connects directly into Outreach through a native MCP integration. Reps building sequences, prioritizing prospects, or prepping for a call in Outreach can pull in verified firmographic and contact detail, along with signals like recent funding or headcount growth, without leaving the platform where they're already working.

    View on ZoomInfo · ZoomInfo on Outreach Marketplace

    Roles: Sales Operations, Revenue Operations

    Use Cases: Data Management, Administration & Setup

    Sharper Data for ZoomInfo Revenue Agent in Salesforce Agentforce

    ZoomInfo Revenue Agent for Salesforce Agentforce is now available as a standalone AppExchange listing, with improved security, admin controls, and seller workflows. Revenue Agent now supports Salesforce External Named Credentials to meet Salesforce security requirements, enhanced export governance, improved token handling, expanded company and contact search, smarter Intent search, corporate hierarchy, improved Recommended Contacts, Opportunity record support, refreshed Account Summary experiences, and a new Prompt Library.

    Marketplace listing

    Roles: Sales Operations, Revenue Operations

    Use Cases: Administration & Setup, Data Management

    GTM Studio

    Agent Teams - Filter by Audience (Audience Membership Trigger Filtering)

    You can now scope an Agent Team trigger to fire only for companies in a specific ZoomInfo Audience, so a play acts only on the accounts you actually care about. Add an Audience Filter when configuring any trigger and select the audience, for example restricting website-visit triggers to only your ICP or only existing customers. If you have already built an audience that defines which accounts matter, point your trigger at it instead of rebuilding those filters inside Agent Teams.

    Roles: Revenue Operations, Marketing Operations

    Use Cases: Playbook Design, Audience Development

    Agent Teams: Approval Node for Agent Teams (Human in the Loop)

    Add Human Approval Checkpoints to Agent Teams — Agent Teams can now pause at a defined step and wait for a person to sign off before continuing. Add an Approval step between any two steps, choose the approver, and when a run reaches that point it stops and notifies them in the app. The approver sees a plain-language summary of what happened and what's next, then approves, edits the content being handed off, or rejects with a comment saved to run history. No response within 12 hours auto-rejects the run.

    Roles: Revenue Operations, Sales Operations

    Use Cases: Playbook Design, Administration & Setup

    Agent Teams: Consolidated Capabilities Catalog for Agent Teams

    Pick Every Agent Capability From One Catalog — building an agent now starts from a single catalog of capabilities, one place for what used to be separate lists of skills, integrations, and tools. Add capabilities by quick search or browse by category. The builder suggests capabilities based on what the step is supposed to do, automatically attaching clear fits and offering the rest as one-click adds, and only suggests integrations the org has connected. A disconnected tool warns on run/activation.

    Roles: Revenue Operations

    Use Cases: Administration & Setup, Playbook Design

    Agent Teams: Routing Tool and Routing Node for Agent Teams

    Route Records to the Right Sellers From an Agent Team — Agent Teams can now route leads, accounts, and opportunities to the right sellers on their own. Add a Routing step and pick the assignment type: round robin, an ownership column, the record's CRM account owner, or GTM Studio territories, using the same options and wording as Route to Sellers. Assignments stay inside the workflow unless Write to CRM is turned on, and existing owners are never overwritten unless that's turned on too.

    Roles: Revenue Operations, Sales Operations

    Use Cases: Lead Management, Territory Design and Segmentation

    Agent Teams: Get Smarter Tool Suggestions When Building Agents

    When you set up a new agent step, ZoomInfo now reasons over your active skills, integrations, and tools to recommend the right ones for the task, automatically adding the ones it's confident about and suggesting the rest. Suggestions only include integrations you've already connected, so you won't see options you can't use.

    Roles: Revenue Operations

    Use Cases: Administration & Setup

    Agent Teams: Create and Update CRM Records and Audiences Directly From a Workflow

    The Create and Update steps in Agent Teams now write directly to GTM Studio Audiences and to Salesforce and HubSpot records, with per-field instructions instead of a free-form agent prompt. Pick the destination from your connected integrations, tell each field what it should contain, and the workflow lands the result exactly where you pointed it: a qualified lead list written into a new audience, or an ICP score and rationale written onto the matching Salesforce record. Field names are checked against your CRM's live metadata, so instructions land on real fields rather than guesses, and workflow output no longer stops at a CSV export on its way to the places sellers actually work.

    Roles: Revenue Operations, Account Executives / Account Managers

    Use Cases: Data Management, Audience Development