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GTM Studio
Free waterfall enrichment in GTM Studio
Why choose between data quality and data quantity? GTM Studio now offers Free Waterfall Enrichment. Start with the industry’s most complete and accurate B2B dataset - ZoomInfo - and automatically bridge any remaining gaps using 25+ additional vendors. Get the mobile phones and emails you’ve been missing, directly in your workflow, without the extra cost or vendor fatigue.
Trusted by 35,000+ fast-growing companies worldwide
4.4/5 164 G2 reviews
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I was able to directly connect VP Tech using ZoomInfo which helped me grab a wholesome deal covering 43 percent of my QRF.
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Using ZoomInfo, I was able to get in touch with a new CIO, and start a new sales process. I would not have known this without ZoomInfo. The way they have updates on companies and industries really helped me to be educated when speaking with new prospects.
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"ZoomInfo allows me to find out more useful information about a wider range of companies that other tools do not have, such as company revenue and industry. This gives me wider account visibility, and my pipeline has grown 4x"
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Reliable data is the backbone of any high-performing sales organizatio. With ZoomInfo, we’ve automated key processes, reduced inefficiencies, and improved prospecting accuracy, allowing our teams to focus on high-value opportunities.
Flexibility for GTM engineers; Simplicity for all
Our engine evaluates 40+ data providers at once, scores every option for quality, and returns the best match instantly through an interface any user can navigate with ease.
Complete prospecting lists
Fill contact gaps when building outbound lists, account views, or buying-committee audiences.
Reduce vendor sprawl
Expand coverage inside GTM Studio without switching tools or managing multiple enrichment vendors.
Reach hard-to-access buyers
Access alternative emails and mobile numbers for decision-makers at high-value accounts.
How waterfall enrichment works?
Expand coverage only when needed, with full source visibility
When enrichment runs?
Waterfall only activates when ZoomInfo does not already have an email or mobile phone value.
How quality is evaluated?
Data points are scored using confidence algorithms that assess accuracy and reliability across sources.
Where the data comes from?
Waterfall uses ZoomInfo first-party data, proprietary datasets, and previously processed data from 25+ data providers.
What is returned?
Only the highest-confidence alternative is added, along with vendor source attribution.
Free Waterfall Enrichment with ZoomInfo
The GTM Studio starter playbook
Kick off your journey with top-performing use cases that help you identify, convert, and expand your best opportunities in GTM Studio.
FAQs
What is ZoomInfo GTM Studio?
GTM Studio is a modern data management and orchestration platform for designing, enriching and activating your organizations’ GTM strategy and revenue-producing activities. It gives revenue operators the control they need to architect their company’s go-to-market, with tools to unify their data, build hyper-targeted account lists and campaigns, and seamlessly activate sellers with predictive insights and recommended actions—eliminating data silos, driving customer growth, and maximizing rep productivity.
What is waterfall enrichment?
Waterfall enrichment is a method of expanding B2B contact coverage by filling in missing emails or mobile phone numbers when primary data is unavailable. In ZoomInfo GTM Studio, waterfall enrichment evaluates previously processed data from multiple sources and returns only the highest-confidence alternative, along with source attribution.
Is waterfall enrichment free in ZoomInfo GTM Studio?
Yes. Waterfall enrichment is included at no additional cost and provides access to alternative contact data from 25+ vendors. Users can run waterfall enrichment directly in GTM Studio to find the highest-confidence data, without setting up or paying for additional vendors.
How much does GTM Studio cost?
GTM Studio pricing is tailored to your specific go-to-market needs and the scale of your Go-To-Market motion. GTM Studio is currently in an early access program phase.
To get a personalized quote or see GTM Studio in action, contact our team or request a free trial.
Is ZoomInfo GTM Studio an AI-powered tool?
Yes. GTM Studio is ZoomInfo’s AI-powered canvas for go-to-market teams. It lets sales, marketing, and revenue teams use natural language to build workflows, run searches, and activate campaigns in seconds. Instead of manually pulling reports or building complex filters, you can simply type a request like “Show me B2B SaaS companies in North America hiring CROs” – and GTM Studio instantly delivers a prioritized list with decision-maker details, intent signals, and recommended next steps.
What makes GTM Studio powerful is its ability to combine ZoomInfo’s industry-leading B2B data with AI-driven insights and automation. The result is a tool that helps GTM teams:
Find the right accounts and contacts faster.
Get AI-powered recommendations on who to reach out to and when.
Automate routine tasks so reps can focus on building relationships and closing deals.
In short, GTM Studio isn’t just another dashboard – it’s an AI-powered control center that brings your GTM strategy to life inside ZoomInfo.
Who is ZoomInfo GTM Studio designed for?
GTM Studio is designed for revenue operators and leaders, whether on Revenue, Sales, or Marketing teams, who are responsible for designing, managing, and implementing their business’ GTM strategies and activities.
How is ZoomInfo GTM Studio different from ZoomInfo Data-as-a-Service?
ZoomInfo’s DaaS products and services help data and operations teams access, ingest, manage, and centralize complex data at scale, with a focus on integrating large-scale standard and custom datasets directly into their existing systems and workflows.
ZoomInfo GTM Studio, on the other hand, is an easy-to-use platform designed for revenue operators to autonomously plan, design and execute their day-to-day jobs to be done and strategic go-to-market plays and campaigns in support of their company’s critical sales and marketing activities.
How can ZoomInfo GTM Studio help my business?
ZoomInfo GTM Studio helps revenue operators eliminate data silos, automate manual processes, and proactively surface real-time buyer intelligence to ensure their sellers are working the right accounts at the right time with the right message.
Build a unified, consistently accurate AI-ready data foundation across sales, marketing, and customer success teams from all accessible 1st- and 3rd-party data
Create and incorporate custom data attributes and intelligent insights to better target in-market, high-value accounts
Find new business and grow your existing customers with flexible list building, account scoring, and buying group insights
Maximize sales and marketing productivity with automated outreach, territory segmentation and routing, and end-to-end ZoomInfo Copilot integration
How can I try GTM Studio?
Click ‘Talk to an Expert’ above to find out how GTM Studio can accelerate your GTM.