Lookalike ICP Targeting.

✅ NEW LEADSIntermediate

Setting up scoring models to target the best-fit, highest priority accounts is essential for optimizing outbound prospecting performance. Many scoring models rely on CRM data to seed and train the model to return an ideal customer profile—but that data is often inaccurate or incomplete.

With ZoomInfo’s RevOS platform, you can analyze account profiles for deals won and lost, customer attributes, firmographics, technologies, and other relevant data points to create ideal customer profiles. You can further prioritize your ICPs with buyer intent and other actionable insights.

Triggers

  • Meeting with contact of multiple contacts completed but no existing Opp

Actions

  • Source expanded set of contacts which meet your persona definition
  • Send records to your CRM
  • Assign to a Account Owner
  • Enroll in Completed Meeting, No Opp campaign

Ads Template

Tip:

Develop an ICP audience and segment that audience by management level to see which management level engages the most.

 

GPT Email Example

 

Company:

Persona:

Director, Business Development

Subject: Let’s Connect on Data Solutions

Hi Gene,

I noticed that Hewlett Packard Enterprise is similar to many of our best customers, and I see that you’ve been doing research into our solutions. I wanted to reach out and let you know how our company, ZoomInfo, can provide value to your business. Our solutions integrate seamlessly with Salesforce and Outreach, which I know you use at HPE.

I’d love to schedule a time to chat more about how we can help you unlock the full potential of your data. Let me know if you’re interested and we’ll set something up.

Best,
Devon Hemenau
Account Manager III, Enterprise Accounts ZoomInfo

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