Revenue operations platform for GTM teams
Automate lead routing, maintain accurate CRM records, and orchestrate workflows across your revenue systems with ZoomInfo Operations.
4.4/5 351 G2 Reviews
Ranked #1 in 150 G2 Reports
Maintain clean, accurate data across all systems
Automate data quality management with deduplication, enrichment, and continuous verification
Match and merge duplicates - Automatically identify and consolidate duplicate records with customizable matching rules
Standardize formats - Normalize phone numbers, company names, addresses, and field values to ensure consistency
Enrich missing data - Append company and contact attributes automatically with multi-vendor enrichment and waterfall logic
Verify and update - Continuously monitor and update changed information in real-time to prevent data decay
Automate routing, assignment, and cross-system processes
Route leads, assign accounts, and trigger actions across your revenue systems using buying signals, lifecycle changes, or custom logic.
Intelligent lead routing - Route inbound leads to the right rep with round-robin distribution, workflow-based territory rules, and conditional logic
Lead-to-account matching - Automatically match leads to existing accounts using company hierarchies and domain intelligence
Cross-system orchestration - Connect data and actions across CRM, marketing automation, sales engagement, and data warehouses
Prioritize accounts using predictive scoring
Use scoring models and buying signals to identify high-value opportunities. Apply 300+ firmographic, technographic, and intent attributes to rank accounts most likely to convert.
Predictive account scoring using AI-powered propensity models
Operationalize intent data, technographics, and contact intelligence
Build scoring models aligned to your ideal customer profile
FEATURED CAPABILITIES
Built for scale, security, and compliance
Advanced data orchestration
Build complex, codeless workflows with conditional logic and multi-step automation. Transform, route, and enrich data across systems with codeless workflow builder.
Learn more about Data Enrichment
Compliance & Governance
Built-in GDPR and CCPA compliance management with automated suppression lists, audit trails, and data restrictions. ISO 27001, 27701, and SOC 2 Type II certified for enterprise security.
Learn more about Workflows
Perimeter protection
Block bad data before it enters your systems. Prevent duplicates at point of entry with validation rules and real-time data quality checks that maintain standards automatically.
Learn more about Data ServicesGTM Teams
Built for revenue operations teams
RevOps leaders
Read Case StudyAccess data and workflow automation to optimize territories, improve pipeline efficiency, and align sales, marketing, and customer success.
Marketing operations
Read Case StudyMatch leads to accounts, score and segment based on fit and intent, and orchestrate coordinated campaigns across the buyer journey.
Sales operations
Read Case StudyMaintain CRM data quality, automate lead routing, and build workflow-based territories that support rep productivity and quota attainment.
“Our experience with ZoomInfo has been exceptional.
The data, automation and customer service is unmatched.”
Integrate with your GTM systems
Use native integrations and APIs to sync data across CRM, marketing, sales, warehouse, and BI platforms.
Case Studies
Here are just a few ways 35,000+ customers use ZoomInfo’s best-in-class data to power their Go-to-Market.
Reduced speed to lead from 20 minutes to 60 seconds
“Thanks to ZoomInfo, we no longer have to question the source or reliability of the data in our systems. We’re now able to enrich and integrate data in any workflow, in real-time, at scale.”
Improved savings with consolidated tech stack
“We’re no longer working in silos. Our tech stack is a fully integrated system that encourages productivity and is underpinned by a single source of truth which offers deep insights into our total addressable market.”
Increased marketing‑sourced pipeline by 60%
“ZoomInfo has played a huge role in our growth rate. We rely on the tools in our tech stack to get the job done, and already we are at a 33% growth rate in the first quarter [of 2023].”