A Marketer’s Guide to ABM Trends and Key Elements of Successful ABM Strategies

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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth.

But what makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? And how is AI changing workflows and driving functionality?

This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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