Marketing Efficiency Depends on Good Data
Only 8% of marketing professionals believe their data ranges from 91-100% effective, according to Forrester Research. To make matters more complicated, just 16% of marketers have a solid data acquisition strategy in place, and 75% say their strategy could use improvement.
This makes sense, given the forces working against accurate data, such as natural data decay within an existing database, missing data, and inconsistent information.
So how can marketing teams develop a long-term data management strategy?
This eBook delves into the ways in which your company can append contact with correct information in real-time, fighting off data decay and informing an efficient marketing strategy. With ZoomInfo, ongoing data hygiene efforts keep incoming and existing data fresh, so you never have to worry about whether the information you have access to is inaccurate.
Invest in a database maintenance strategy today.
How can your organization benefit from ZoomInfo’s eBook?
- Learn how to maintain database health and hygiene
- Understand the importance of how accurate information aids better sales and marketing results
- Discover why ZoomInfo is the single source of database truth