Win Back Churned Customers.

🔄 WINBACKIntermediate
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Churned customers aren’t always gone for good. You can often win them back if you resolve their reasons for leaving, such as adding new features or improvements to a product.

Record the reasons for every lost customer and segment them into high-level categories, such as pricing, budget, product features, and customer experience. Capture relevant details, including desired features that didn’t exist or a problem with your customer service.

Start campaigns with messages tailored to these reasons that acknowledge prior limitations and subsequent improvements. Combine the message with a free trial offer to win back the customer. 


  • Identify a company is ex-customer and churned more than three months ago


  • Wait for established period of time
  • Source expanded set of contacts based on previous product type and usage
  • Send records to your CRM
  • Assign to previous Account Owner
  • Enroll in Win Back campaign

Messaging Template

Subject line: [customer problem] shouldn’t be the roadblock

Email: Hello [first name],

My name is [your name]. I’m the [job title] here at [your company name]. I understand that previously we couldn’t come to a renewal agreement because [outline customer concerns].

I see a strong use case here, and I believe our new [product feature or customer service upgrade] addresses [customer concerns]. We can also get the price to a place that makes sense for you.

Would it be worth a few minutes to talk to find what works for you?

[sales rep name]

Ads Template


A/B test multiple creative assets with each management level to determine which new features are the most attractive to winback accounts.


GPT Email Example




Global Head of Lead Gen Marketing

Subject: Cost-effective solution for lead gen

Hi Matt,

I hope this email finds you well. I wanted to reach out to you because I remember our conversation from 12 months ago when we were discussing ZoomInfo’s solution for lead generation. I regret that we were not able to come to an agreement at that time as the cost of our product was a concern for you.

I am writing to let you know that we now have a more cost-effective version of our product that might be a good fit for Square. Our solution can help you identify and target key decision makers, as well as generate accurate and up-to-date leads.

I would love to schedule a meeting with you to discuss how our new solution can benefit your lead generation efforts. Please let me know if this is something you would be interested in.

Best regards,
Jon Dommes
Senior Account Manager, Strategic Accounts

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