Your customers already need go-to-market data, intent signals, and intelligence to hit their number. Resell ZoomInfo, and you keep the commercial relationship, the recurring revenue, and the credibility of the market's most recognized GTM data platform, without building any of it yourself.
Purchase at a partner discount and set your own resale price. Margin scales as your managed book of business grows, rewarding activation and volume, not just signatures.
Lead with a platform your buyers already recognize. ZoomInfo's data coverage, accuracy, and depth shorten your sales cycle and make the pitch easier to make.
Reselling is a subscription motion. Every renewal, seat expansion, and module attach adds to your book. As your managed revenue grows, you move from Registered to Authorized to Premier, and your margin moves with it.
Once certified, register an opportunity in the partner portal, and it is checked against our CRM in real time. Most registrations are approved within hours, and your deal is protected from undercutting for 90 days.
Certified partners receive ICP-matched account lists and intent-signal leads directly from our data platform every month. Most vendors hand you an MDF check and wish you luck. We hand you pipeline.
Once certified, you are assigned a named Partner Account Manager who builds a joint go-to-market plan with you, not just a signed agreement that sits in a drawer.
Unlike a referral or affiliate motion, reselling means you hold the commercial paper and the billing relationship with your customer. It is the right fit if you are a:
Value-added reseller (VAR) or systems integrator already selling complementary sales and marketing technology
Managed service provider (MSP) bundling data into a broader managed offering
Regional distributor with established go-to-market reach in a market ZoomInfo does not directly cover
Agency or consultancy that wants product margin in addition to services revenue
Margin, lead volume, and support level scale together as you invest, moving from Registered to Authorized to Premier. Exact figures are confirmed during qualification and set out in your Reseller Agreement.
ZoomInfo also runs Technology, Solutions, and Affiliate partner tracks. If you are primarily building an integration, delivering services, or simply sending referrals without owning the sale, one of those may be a better fit than Reseller.
Want to own the customer contract and billing relationship
Have an existing base of shared or complementary customers
Can commit to a minimum level of managed revenue or deal volume
Want to bundle ZoomInfo data into your own product or service package
Operate in a market where local currency invoicing and regional compliance matter. Program terms are set per region during qualification.
Only want to refer warm leads for a commission: try Affiliate
Are building a product integration or API connector: try Technology
Offer implementation, RevOps, or managed services without owning resale: try Solutions
Most channel programs oversell the ramp. Here is the real one: partners typically register their first deal within 2 to 3 months of certification, and close their first deal within 3 to 6 months. If someone tells you reseller revenue shows up in 30 days, they are setting you up to be disappointed. What we can commit to is a fast, structured start, not an instant one.
Overnight revenue. Subscription economics ramp over months, not days.
A hands-off channel. Certification and active deal management are required to keep deal registration active.
Unlimited lead volume. Lead delivery scales with your tier and certification status.