Trusted by 35,000+ businesses
4.5/5 8905 G2 reviews
AUTOMATIC ENRICHMENT
Your CRM updates itself
ZoomInfo enriches records as soon as they enter your system — filling missing fields, correcting outdated info, and flagging duplicates. Your team gets complete, accurate data without lifting a finger.
DATA HYGIENE
Keep records fresh, automatically
Job changes. New emails. Updated phone numbers. ZoomInfo tracks changes in real-time and pushes updates to your CRM — so your team never wastes time on bad data or bounced emails.
Trusted by sellers, proven in pipeline
With AI-powered Copilot, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.
634K
Contact records enriched
ZoomInfo Enrich has updated and appended 273,000 direct dials and 361,000 email addresses within our CRM. As a result, our sales team has been able to connect with prospects faster and eliminate tedious manual research.
70%
Less inaccurate data
Since bringing on ZoomInfo, we have reduced inaccurate data by at least 70%, which has collectively saved over 1,100+ hrs of manual data enrichment.
20x
Prospect coverage
Previously, Dumencu suspected her team had complete data on 3% of prospects within the company's target market; today, after using ZoomInfo's enhanced data, the team has full information on over 20,000 prospects — a twentyfold increase.
FAQs: Lead & Data Enrichment
What is data enrichment?
Data enrichment, and B2B data enrichment, is the process of enhancing or appending contact and company information in a business’ database.
Businesses use data enrichment software to ensure data quality within their sales CRM and marketing automation tools (MATs).
Data enrichment software fixes database errors. The technology can enrich contacts by updating inaccurate professional data — from phone numbers and email addresses to job titles and company locations.
B2B data enrichment also includes lead enrichment which helps your reps identify and pitch decision makers and your demand gen teams convert more leads with less form-fill information.
Ultimately, data enrichment turns your CRM and MAT platforms into a go-to system of contact and company insight.
Learn how to use data enrichment to Transform Your CRM From a System of Record to a System of Insight.
Why is CRM date enrichment important?
CRM data enrichment is important for your go-to-market success. Without CRM data enrichment, your top B2B sales and marketing teams struggle to hit their necessary targets.
Why? Because your reps and demand gen teams end up using poor-quality data to prospect and qualify leads.
B2B data enrichment ensures that your CRM data is updated, accurate, and ready for your teams to do their best work. That includes lead enrichment, allowing your teams to qualify leads based on complete lead profiles.
With CRM data enrichment, you can say goodbye to missing contact fields, duplicate entries, or name misspellings.
Instead, when you enrich contacts in your CRM — both existing and new — your marketing teams convert quality MQLs and your reps close more deals.
Still on the fence about why CRM data enrichment is important? Read more about The Impact of Poor Data Quality.
How does data enrichment work?
Data enrichment works by using software to update and append a B2B database. Businesses often prioritize CRM data enrichment to ensure their sales teams prospect using the most accurate data.
Without data enrichment software, sales and marketing teams waste time fixing data manually (an almost impossible task due to data volume and the rate at which contact and company information decays).
Businesses can use application programming interfaces (APIs) to automate B2B data enrichment.
The programmed API eliminates data gaps, updates your CRM data, and decreases manual data management.
Learn more about How to Use Data Enrichment APIs to Manage Customer Data.