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Ad targeting
Say Goodbye to Spray‑and‑Pray Display Advertising
Launch targeted display and social advertising campaigns to target audiences at companies showing buying intent, based on your leads’ job title, management level, and department.
Campaign Performance
See which accounts engage with your ads
Track which target accounts view your ads and visit your site afterward. Connect ad spend directly to pipeline so you know what's actually driving revenue.
Trusted by sellers, proven in pipeline
With AI-powered Copilot, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.
5x
Clickthrough rate
Alchemy's clickthrough rates across all segments and audiences have quintupled on average, performing exceptionally well against industry and company benchmarks, and cost per click has decreased 24% across all campaigns.
900%
CTR increase
Our advertising strategy is proving much more effective since running ads through MarketingOS. We are seeing incredible engagement and to date our average click through rate has increased by 900%.
Unreachable
Accounts requesting demos
Sales folks were saying 'I AirCovered an account that I haven't been able to book a meeting with, and now they are on our website and asking to book a demo.'
FAQs
What is ZoomInfo's Digital Advertising Platform?
ZoomInfo Advertising is powered by a proprietary Demand-Side Platform (DSP) built for B2B advertising (acquired via Clickagy) and an integration with The Trade Desk, a leading DSP. These leverage ZoomInfo's robust data for real-time bidding to maximize campaign performance and minimize wasted ad spend.
How can ZoomInfo's dynamic Audiences improve ad targeting?
ZoomInfo’s dynamic Audiences feature improves the accuracy of ad targeting with highly actionable audience intelligence based on over 300 company attributes, buyer intent data, and company news.
With ZI Audiences, marketers gain a 360-degree view of prospects and have the flexibility to deploy targeted ad campaigns across a variety of digital channels.
Once you set up your target audience criteria, prospect lists are automatically updated to include accounts and leads that match your search. ZI Audiences also features detailed lead filtering to ensure that your ads are only viewed by their intended targets.
Learn more about ZoomInfo’s advanced audience targeting.
What is an example of a target audience?
A target audience is a set of potential customers who are most likely to purchase your product or service.
Modern audience targeting platforms enable advertisers to identify and reach prospects based on specific criteria, such as age, income, and location.
ZoomInfo’s dynamic Audiences targeting solution offers B2B-focused search criteria, including firmographics, technographics, org charts, company news, and buyer signals. This in-depth data is used to find new target audiences.
Learn how ZoomInfo can help you target ads to ideal prospects.
What are ad targeting strategies?
Advertisers use ad targeting strategies to identify and reach their best potential audience. The objective of ad targeting is to maximize return on digital advertising investment.
ZoomInfo’s dynamic Audiences ad targeting solution helps advertisers deploy highly accurate ad strategies to reach key decision-makers.
Dynamic Audiences help marketers get accurate contact information on their desired audience, remove undesired contacts, and use intent data to deliver relevant content to convert targets into customers.
Check out these tips on how to improve digital ROI with data-driven audience targeting.