Run ads only to the right buyers
Put ads in front of the exact companies and buyers you want, using ZoomInfo’s B2B data instead of broad guessing
Pinpoint your ideal audience using 300+ filters.
Reach buyers actively searching for your solution.
Access premium inventory across major ad networks.
Control every campaign from creative to spend in one place.
5x
Clickthrough rate
Alchemy's clickthrough rates across all segments and audiences have quintupled on average, performing exceptionally well against industry and company benchmarks, and cost per click has decreased 24% across all campaigns.
900%
CTR increase
Our advertising strategy is proving much more effective since running ads through MarketingOS. We are seeing incredible engagement and to date our average click through rate has increased by 900%.
Unreachable
Accounts requesting demos
Sales folks were saying 'I AirCovered an account that I haven't been able to book a meeting with, and now they are on our website and asking to book a demo.'
Trusted by 35,000+ businesses
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Using ZoomInfo, I was able to get in touch with a new CIO, and start a new sales process. I would not have known this without ZoomInfo. The way they have updates on companies and industries really helped me to be educated when speaking with new prospects.
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I was able to directly connect VP Tech using ZoomInfo which helped me grab a wholesome deal covering 43 percent of my QRF.
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I found a new decision maker that had just been hired at one of my accounts, I was able to reach out to them thanks to ZoomInfo and ultimately it closed a $3k MRR deal.
Get Your Ads in Front of Ready‑to‑Buy Decision Makers
Build targeted audiences, activate intent-driven campaigns, and manage every ad from one platform—so you reach more buyers, everywhere they’re browsing.
Start for free hereAd targeting
Say Goodbye to Spray‑and‑Pray Display Advertising
Launch targeted display and social advertising campaigns to target audiences at companies showing buying intent, based on your leads’ job title, management level, and department.
Campaign Performance
See which accounts engage with your ads
Track which target accounts view your ads and visit your site afterward. Connect ad spend directly to pipeline so you know what's actually driving revenue.
FAQs
What is ZoomInfo's Digital Advertising Platform?
ZoomInfo Advertising is powered by a proprietary Demand-Side Platform (DSP) built for B2B advertising (acquired via Clickagy) and an integration with The Trade Desk, a leading DSP. These leverage ZoomInfo's robust data for real-time bidding to maximize campaign performance and minimize wasted ad spend.
How can ZoomInfo's dynamic Audiences improve ad targeting?
ZoomInfo’s dynamic Audiences feature improves the accuracy of ad targeting with highly actionable audience intelligence based on over 300 company attributes, buyer intent data, and company news.
With ZI Audiences, marketers gain a 360-degree view of prospects and have the flexibility to deploy targeted ad campaigns across a variety of digital channels.
Once you set up your target audience criteria, prospect lists are automatically updated to include accounts and leads that match your search. ZI Audiences also features detailed lead filtering to ensure that your ads are only viewed by their intended targets.
Learn more about ZoomInfo’s advanced audience targeting.
What is an example of a target audience?
A target audience is a set of potential customers who are most likely to purchase your product or service.
Modern audience targeting platforms enable advertisers to identify and reach prospects based on specific criteria, such as age, income, and location.
ZoomInfo’s dynamic Audiences targeting solution offers B2B-focused search criteria, including firmographics, technographics, org charts, company news, and buyer signals. This in-depth data is used to find new target audiences.
Learn how ZoomInfo can help you target ads to ideal prospects.
What are ad targeting strategies?
Advertisers use ad targeting strategies to identify and reach their best potential audience. The objective of ad targeting is to maximize return on digital advertising investment.
ZoomInfo’s dynamic Audiences ad targeting solution helps advertisers deploy highly accurate ad strategies to reach key decision-makers.
Dynamic Audiences help marketers get accurate contact information on their desired audience, remove undesired contacts, and use intent data to deliver relevant content to convert targets into customers.
Check out these tips on how to improve digital ROI with data-driven audience targeting.