ZoomInfo + Yelp

Yelp

Yelp connects people with great local businesses. Our users have contributed more than 265 million rich, local reviews of almost every type of local business.

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About Yelp

Yelp is an online platform that connects people with local businesses by providing user-generated reviews and ratings. It helps consumers discover and share information about various services, including restaurants, shopping, and entertainment.

Description

Yelp is a popular crowdsourced review platform headquartered in San Francisco, California, in the United States. It was founded in 2004 by former PayPal employees, Jeremy Stoppelman and Russel Simmons. The idea for Yelp came to Stoppelman when he had difficulty finding reliable recommendations for local services. Yelp's main product is its website and mobile application, where users can search for and review local businesses such as restaurants, hair salons, hotels, and more. Users can rate businesses using a five-star scale and leave detailed reviews, allowing others to make informed choices based on the experiences of previous customers. Yelp also offers additional features such as the ability to book appointments, order food delivery, and view photos of businesses. On a global scale, Yelp has expanded beyond the United States and is available in many countries including Canada, Australia, Japan, France, Germany, and more. It has localized versions of its platform in different languages to cater to international users. While Yelp primarily operates its own platforms, it also has various partnerships and integrations to enhance its offerings. For example, in the United States, users can order food delivery from restaurants directly through Yelp thanks to a partnership with delivery services like Grubhub and Uber Eats. Yelp faces competition from other review platforms such as Google Reviews and TripAdvisor. However, Yelp has established itself as one of the leading platforms for local business reviews and boasts millions of active users worldwide. Its strong market position is bolstered by its extensive database of user-generated reviews and its reputation as a reliable source of information about local businesses. Over the years, Yelp has made notable achievements and changes. In 2012, the company went public on the New York Stock Exchange. It has also made several acquisitions, including the restaurant reservation platform SeatMe and the online food delivery service Eat24. These acquisitions have contributed to the growth and expansion of Yelp's services. As of the latest available information, Yelp continues to be a prominent player in the online review industry. It constantly updates its platform with new features and tools to improve the user experience. The company remains focused on strengthening its position in the market and providing valuable information to users seeking trustworthy recommendations for local businesses.

INTEGRATION Overview

Works with:GTM STUDIOCOPILOTAPI ADD-ON<br>ZI SALESZI TALENT

ZoomInfo Experience

Data Features
Data Connector: GTM STUDIO
Mutual customers can enrich GTM Studio Audiences using their Yelp license (Guide).

Yelp Experience

Data Features
ZoomInfo API: GTM STUDIO COPILOT API ADD-ON
Mutual customers and partners can develop Apps to pull ZoomInfo’s GTM Intelligence via API to power vendors like Yelp. Visit docs.zoominfo.com to learn more or refer Yelp to become a technology partner today.
iPaaS: GTM STUDIO COPILOT API ADD-ON
ZoomInfo also has out-of-the-box integrations for the following integration-platform-as-a-service (iPaaS) vendors:

UI-Based Features
Chrome Extension: GTM STUDIO COPILOT ZI SALES ZI TALENT
ZoomInfo’s Google Chrome Extension overlays our GTM Intelligence all over the web. To request an improvement to automatically match to people or companies within Yelp’s Web App, please submit a request to helpmenow@zoominfo.com. (Overview | Connect)