ZoomInfo + TrustRadius

TrustRadius

TrustRadius enables buyers to make confident technology decisions with comprehensive, vetted product information and customer-generated content. Technology providers can tell their unique stories, build brand trust, engage high-intent buyers, and gain customer insights. TrustRadius specializes in long-form reviews, resulting in richer social proof and downstream intent data that vendors can leverage to bring more legitimacy to their brand, reinforce the value of their products, and prioritize targeting in-market buyers that are more likely to convert.

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About TrustRadius

Improve conversion rates and accelerate deal cycles by targeting in-market buyers actively researching your products or your competitors. Sales and marketing teams can align their efforts by segmenting, targeting with TrustRadius downstream intent data within ZoomInfo Sales.

INTEGRATION Overview

Connect with contacts at down-funnel accounts

Match the accounts that are researching your product(s) or your competitors on TrustRadius with decision-maker contact information in ZoomInfo Sales platform.

Prioritize high-value, in-market accounts

See who’s researching your product, your competitors’ products, or your category, and focus your time and effort on the target accounts surfaced in segments and your Copilot activity feed.

Identify customer churn risk and revenue opportunities

Know when customers are researching other solutions and what they’re looking for so you can personalize your outreach to mitigate churn and improve upsell and cross-sell rates.