ZoomInfo + TechnologyAdvice

TechnologyAdvice

TechnologyAdvice is a leading provider of 1st-party Buyer Intent Data for B2B tech companies. With a global audience of millions of B2B professionals, we help tech marketers and sellers identify new in-market accounts and engage them with the right message at the right time across digital channels.

Connect TA Buyer IntentTalk to sales
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About TechnologyAdvice

Uncover In-Market Accounts When It Matters Most. Know exactly when to engage your target accounts and exactly who to contact. TechnologyAdvice Buyer Intent gives you access to TechnologyAdvice’s 1st-party buyer intent data from millions of tech buyers actively researching new solutions across their 30+ tech media brands that generate 12M+ monthly pageviews. Use this data to understand who is showing purchase intent by researching relevant products, competitors, and categories.

Description

TechnologyAdvice is a trusted brand dedicated to creating meaningful connections between technology buyers and sellers. Since its establishment in 2006, TechnologyAdvice has been a reliable source of information for B2B tech buyers, offering advice and facilitating connections with the world's leading sellers of business technology. With over 5,000 products reviewed, TechnologyAdvice takes the hassle out of software research, providing detailed product analysis and original marketing data. Additionally, their B2B blog offers the latest insights in the tech industry. As a company, TechnologyAdvice values transparency, calculated decision-making, knowledge, challenging mediocrity, and supporting one another. With more than 20 digital media brands, a global team of over 500 professionals, and a presence in multiple countries, TechnologyAdvice continues to expand its business and enhance its capabilities. Their commitment to excellence has earned them recognition on the Inc. 5000 list and the Inc Best Workplaces list. Whether you are a tech buyer or seller, TechnologyAdvice is your go-to resource. Get started now and find the right technology for your needs.

INTEGRATION Overview

Gain access to TechnologyAdvice Buyer Intent–a leading first-party buyer intent data platform collected from over 30+ niche tech brands. Marketers and sellers can see activity from highly engaged audiences exploring solutions in your category through buyer’s guides, product comparisons, top alternative articles, and more.
The TechnologyAdvice + ZoomInfo integration empowers B2B sales and marketing teams to target accounts with confidence by combining TechnologyAdvice’s exclusive first-party buyer intent data with ZoomInfo’s rich contact-level intelligence.

With this data, marketers and sales teams can:

  • Identify in-market accounts showing purchase intent for specific products, categories, and competitors.
  • Pinpoint decision-makers and champions within those accounts using ZoomInfo’s contact-level intelligence.
  • Engage prospects faster by knowing exactly who to reach out to and when.
  • Mitigate churn by triggering outreach to customers researching competitors.
This integration helps sales teams prioritize outreach to accounts that matter most and enables marketers to run more targeted, high-performing ABM campaigns. Use this integration to boost pipeline, accelerate deals, or protect your current customer base.