ZoomInfo + PathFactory

PathFactory

The leading Content Intelligence platform, PathFactory helps B2B go-to-market teams engage more accounts, accelerate B2B sales cycles, and close more deals.

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Integrations Overview

Works with:GTM STUDIOCOPILOTZI SALESZI TALENT

ZoomInfo Experience

Data Features
Data Connector: GTM STUDIO
Mutual customers can enrich GTM Studio Audiences using their PathFactory license by creating a Custom Data Connector (Guide).

PathFactory Experience

Data Features
PathFactory Native Integration:
Mutual customers can bring ZoomInfo GTM Intelligence to deanonymize site visitors and enrich their profiles with firmographic data within PathFactory (Implementation Guide).

ZoomInfo API/MCP:
Mutual customers and partners can develop Apps to pull ZoomInfo’s GTM Intelligence via API/MCP to power vendors like PathFactory. Visit docs.zoominfo.com to learn more.
iPaaS / Integration Solutions:
ZoomInfo has pre-built integrations for various integration-platform-as-a-service (iPaaS) and similar integration vendors (Full List)

UI-Based Features
Chrome Extension: GTM STUDIO COPILOT ZI SALES ZI TALENT
ZoomInfo’s Google Chrome Extension overlays our GTM Intelligence all over the web. To request an improvement to automatically match to people or companies within PathFactory's Web App, please submit a request to helpmenow@zoominfo.com. (Overview | Connect)

Features

  • Identify and Enrich Unknown Visitors

    PathFactory leverages ZoomInfo’s powerful Reverse IP Lookup to retrieve detailed business intelligence on previously unknown visitors, helping you uncover valuable engagement opportunities.

  • Real-Time Personalization

    With instant access to enriched visitor data, PathFactory dynamically adjusts content experiences, ensuring every visitor receives relevant, high-impact content tailored to their company and interests.

  • Advanced Analytics & Reporting

    Gain deeper insights into who is engaging with your content. Understand what industries, company sizes, and geographies are interacting with your experiences, empowering data-driven decision-making.

  • Seamless Integration for Scalable Growth

    No manual effort required—once set up, PathFactory automatically enriches visitor data in real-time, allowing sales and marketing teams to act with confidence.

MORE INTEGRATIONS

Connect ZoomInfo to the rest of your stack.

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Reltio

Reltio Enrichment with ZoomInfo builds on Reltio Data Cloud (TM), which delivers clean, unified data from all your connected systems in milliseconds. ZoomInfo enriches this data to help your teams learn more about your customers and how best to contact them—offering relevant insights to improve sales and marketing effectiveness while improving customer engagement.

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Clari

Clari's AI-powered Revenue Platform optimizes the end-to-end revenue process, helping revenue teams generate more pipeline, win more deals, and forecast with precision.

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Cloudtalk

CloudTalk is a VoIP business calling solution used by customer service and sales teams.

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Mitel

The Mitel Applications Suite is a unified business communications platform (UCaaS).

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