ZoomInfo + Partner UP
Partner UP - GTM Engineering Studio
Partner UP is a GTM engineering studio. We design and implement scalable go-to-market systems for B2B teams across GTM engineering, revenue operations, and paid media. Our work connects strategy to revenue execution and makes sure the systems hold up as deal complexity, team size, and volume grow. Lean GTM. Clean Data.
About Partner UP
We build and run scalable GTM systems. GTM systems for B2B companies selling into enterprise.
Description
Partner UP is a dynamic consultancy dedicated to empowering early and growth-stage startups through tailored sales strategies. Founded by Leila Ergul Demir, a seasoned professional with over 20 years of global sales leadership at major companies like Spotify and Microsoft, Partner UP leverages Leila's extensive experience in account management, sales leadership, and startup development to drive scalable growth. Partner UP believes in a partnership approach, where sales professionals deeply understand the unique challenges of startups to foster meaningful revenue growth.
The firm's services include building and optimizing sales processes, creating revenue partnerships, and launching companies into new markets. Partner UP has a proven track record of success, exemplified by accomplishments such as managing Spotify’s global deal strategy and driving significant market expansion in Turkey. With a focus on creating long-lasting sales foundations, Partner UP is committed to helping startups not only meet their immediate goals but also position themselves for sustainable success in the market.
INTEGRATION Overview
CRM Enrichment
Workflows that keep your CRM accurate and complete. We enrich contacts and companies with verified ZoomInfo data, filling gaps across firmographics, tech stack, and org structure, then sync everything back into HubSpot, Salesforce, or Dynamics automatically.
Workflows that keep your CRM accurate and complete. We enrich contacts and companies with verified ZoomInfo data, filling gaps across firmographics, tech stack, and org structure, then sync everything back into HubSpot, Salesforce, or Dynamics automatically.
ICP Account List & TAM Sourcing
Scored, enriched account lists for B2B teams targeting enterprise. We layer in firmographic filters, tech stack fit, and hiring signals to produce a clean, prioritized list. Your team works accounts worth working, not a bulk export.
Scored, enriched account lists for B2B teams targeting enterprise. We layer in firmographic filters, tech stack fit, and hiring signals to produce a clean, prioritized list. Your team works accounts worth working, not a bulk export.
Outbound System Build
Full outbound infrastructure, designed and deployed. Domain acquisition, mailbox setup, warmup, deliverability configuration, sequence architecture, stage-by-stage copy, and personalization logic tied to your ICP. Built for volume without burning sender reputation.
Full outbound infrastructure, designed and deployed. Domain acquisition, mailbox setup, warmup, deliverability configuration, sequence architecture, stage-by-stage copy, and personalization logic tied to your ICP. Built for volume without burning sender reputation.
Signal-Based Prospecting
Workflows that monitor hiring signals, intent data, and job-change triggers to surface accounts showing buying behavior. Where standard signals fall short, we build custom ones, pulling from unique data sources matched to your specific ICP and market.
Workflows that monitor hiring signals, intent data, and job-change triggers to surface accounts showing buying behavior. Where standard signals fall short, we build custom ones, pulling from unique data sources matched to your specific ICP and market.
Inbound Lead Scoring & Enrichment
Automated enrichment systems that score, route, and prioritize leads the moment they enter your funnel. Every inbound contact is enriched with company data, tech stack, and fit signals before it reaches your team.
Automated enrichment systems that score, route, and prioritize leads the moment they enter your funnel. Every inbound contact is enriched with company data, tech stack, and fit signals before it reaches your team.
CRM Implementations
A full revenue operating system for sales teams. Pipeline architecture, deal stage logic, lifecycle tracking, automation workflows, and reporting, scoped for complex enterprise sales motions, not generic templates.
A full revenue operating system for sales teams. Pipeline architecture, deal stage logic, lifecycle tracking, automation workflows, and reporting, scoped for complex enterprise sales motions, not generic templates.