ZoomInfo + Linkedin

Linkedin

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

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About Linkedin

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

Description

LinkedIn is a social networking platform founded in 2002 and headquartered in Sunnyvale, California, United States. It was officially launched in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. In December 2008, LinkedIn reached 30 million members globally. LinkedIn primarily focuses on professional networking and career development. It allows users to create professional profiles, connect with others, and share industry-specific content. The platform is widely used for job searching, recruitment, and building professional relationships. It also offers features like messaging, groups, news feed, job postings, and job application tracking. As of 2021, LinkedIn operates on a global scale, with more than 774 million members in more than 200 countries and territories. It has subsidiaries in various countries, including LinkedIn China, LinkedIn India, and LinkedIn Germany. In 2016, Microsoft acquired LinkedIn for $26.2 billion, allowing for further growth and integration with Microsoft's software and services. LinkedIn has established several strategic partnerships to enhance its offerings. In 2017, LinkedIn partnered with Bizzabo to offer integrated event management services. It also collaborates with educational institutions, providing a platform for learning and development, such as LinkedIn Learning, where users can access a wide range of online courses. In terms of market position, LinkedIn is a dominant player in the professional networking space. It faces competition from platforms like Indeed, Glassdoor, and XING. However, LinkedIn stands out due to its extensive user base and strong focus on professional connections. In recent years, LinkedIn has made significant updates to its platform. It introduced features like LinkedIn Live, enabling live streaming on the platform, and LinkedIn Stories, allowing users to post short-lived content. It has also expanded its advertising capabilities, targeting businesses looking to reach professional audiences. As of the latest information available, LinkedIn continues to grow its user base and expand its services. It remains a vital platform for professionals, job seekers, and recruiters worldwide.

INTEGRATION Overview

Works with:GTM STUDIOCOPILOTZI SALESZI TALENT

ZoomInfo Experience

Data Features
Data Connector: GTM STUDIO
Mutual customers can enrich GTM Studio Audiences using their Linkedin license by creating a Custom Data Connector (Guide).

Export Audience: GTM STUDIO Bring ZoomInfo’s Intelligence into Linkedin to activate ad campaigns. (Implementation Guide | Connect)

Linkedin Experience

Data Features
ZoomInfo API/MCP:
Mutual customers and partners can develop Apps to pull ZoomInfo’s GTM Intelligence via API/MCP to power vendors like Linkedin. Visit docs.zoominfo.com to learn more or refer Linkedin to become a technology partner today.
iPaaS / Integration Solutions:
ZoomInfo has pre-built integrations for various integration-platform-as-a-service (iPaaS) and similar integration vendors (Full List)

UI-Based Features
Chrome Extension: GTM STUDIO COPILOT ZI SALES ZI TALENT
ZoomInfo’s Google Chrome Extension overlays our GTM Intelligence all over the web including Linkedin (Overview | Connect)