ZoomInfo + Iron Horse
Iron Horse
Iron Horse helps B2B companies get discovered and get chosen with AI-enabled integrated marketing programs built for how your buyers research and decide.
About Iron Horse
Iron Horse is a B2B growth marketing agency that helps enterprise and emerging growth companies get discovered and get chosen. Our multidisciplinary team brings together strategy, creative, paid media, and GTM engineering to develop agile, innovative programs that deliver results. See what’s possible at ironhorse.io.
INTEGRATION Overview
Iron Horse is a B2B growth marketing agency. We help go-to-market teams turn ZoomInfo data into pipeline: identifying target accounts, mapping audience journeys, and connecting ZoomInfo to the rest of your tech stack so marketing and sales work from the same picture.
Here's how we help:
Here's how we help:
Optimize ICP and target account lists
Identify and refine the characteristics of your ideal customer, then pinpoint the specific accounts most likely to convert.
Create personalized customer journeys
Use ZoomInfo's audience insights to shape how prospects interact with your company, from first touchpoint to final conversion.
Use ZoomInfo's audience insights to shape how prospects interact with your company, from first touchpoint to final conversion.
Fully integrate with your existing stack
We connect ZoomInfo to your martech and sales platforms so you get a full picture of account engagement and can build effective ABM campaigns on top of it.
We connect ZoomInfo to your martech and sales platforms so you get a full picture of account engagement and can build effective ABM campaigns on top of it.
Operationalize ZoomInfo at scale
We build playbooks for your sales and marketing teams, covering the planning and execution of account and audience-centric campaigns through change management.
We build playbooks for your sales and marketing teams, covering the planning and execution of account and audience-centric campaigns through change management.
Establish outcome-based KPIs
We help you define and track the KPIs that show whether your combined marketing and sales efforts are working.
We help you define and track the KPIs that show whether your combined marketing and sales efforts are working.