ZoomInfo + Clay

Clay

The creative tool for growth.

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About Clay

The creative tool for growth.

Description

Access 100+ premium data sources and GTM's most used AI research agent, with 140M+ runs monthly. Then automate growth workflows to turn insights into revenue. We care about helping people grow businesses: whether taking a solo dream to a small team or scaling a mature enterprise company. With Clay, a single person can run growth campaigns that previously required coordinating the entire GTM team. This means companies can send fewer, better messages—and only to people who are a good mutual fit. Sales representatives can focus on nurturing customer relationships and closing deals.

INTEGRATION Overview

Works with:GTM STUDIOCOPILOTAPI ADD-ONZI SALESZI TALENT

ZoomInfo Experience

Data Features
Data Connector: GTM STUDIO
Mutual customers can enrich GTM Studio Audiences using their Clay license by creating a Custom Data Connector (Guide).

Clay Experience

Data Features
Clay Native Integration:
Mutual customers can bring ZoomInfo GTM Intelligence into Clay through a native connector (Overview).

ZoomInfo API/MCP: GTM STUDIO COPILOT API ADD-ON
Mutual customers and partners can develop Apps to pull ZoomInfo’s GTM Intelligence via API/MCP to power vendors like Clay. Visit docs.zoominfo.com to learn more.
iPaaS / Integration Solutions:
ZoomInfo has pre-built integrations for various integration-platform-as-a-service (iPaaS) and similar integration vendors (Full List)

UI-Based Features
Chrome Extension: GTM STUDIO COPILOT ZI SALES ZI TALENT
ZoomInfo’s Google Chrome Extension overlays our GTM Intelligence all over the web. To request an improvement to automatically match to people or companies within Clay's Web App, please submit a request to helpmenow@zoominfo.com. (Overview | Connect)