The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 2024
“In our 28-criterion evaluation of B2B marketing and sales data providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing, sales, and operations professionals select the right one for their needs.”
According to the report:
“With the acquisition of RingLead in 2021 (integrated into ZoomInfo’s data management suite, OperationsOS) and the launch of its MarketingOS ABM platform in 2022, ZoomInfo has cemented its position as a comprehensive marketing and sales data provider, while executing its strategic vision to become a revenue technology company leveraging proprietary data as a differentiator.”
ZoomInfo scored the highest possible score in 21 of 28 criteria, including:
- Behavioral/Intent Data
- Depth of Account Data
- Depth of Contact Data
- Data Security & Privacy
- Data Matching & Enrichment
- Innovation