What is ABM?
ABM is a highly efficient GTM strategy that speeds outreach to the best-fit accounts that are in-market for your solutions, eliminating wasted time on unqualified leads. ABM fast-tracks team alignment with a solid data foundation for efficient engagement and better account targeting.
The best ABM strategies turn actionable business intelligence into customized communications and effective campaigns tailored to priority accounts. ABM pairs personalized messaging with precision timing, yielding higher ROI and increased customer satisfaction.
Whether you’re just getting started with ABM or looking to build on your progress so far, we have the resources you need.
Getting started with ABM
The benefits of implementing an ABM strategy are undeniable: increased campaign efficiency, optimized sales, improved retention, and cross-team collaboration. All great reasons to get started — but launching an ABM strategy is not easy. To begin your ABM journey, check out the keys to a winning account-based strategy.
Scale ABM Strategies: Beyond the Basics
Once you’re committed to establishing an ABM strategy, it’s time to build on the basics. Investigate what makes up the technology stack you’ll need to run the ABM campaigns you want. A well-chosen tech stack can feed demand generation with key data, such as buyer intent and website behavior, that makes it easier to pinpoint your next best customer and target them with succinct messaging.
Tune into this expert advice on combining demand gen and ABM without tech stack bloat.
Advanced ABM: Propel Your Business to New Heights
Advanced ABM strategies tackle the tedious tasks of running campaigns with automation technology. Advanced implementation allows marketing and sales to operate in tandem, unlock and act on key insights, and win over high-profile accounts.
Ready to dig deeper? Read about how AI, automation, and intent are fueling advanced ABM.
Measuring the Success of Your ABM Strategy
To assess the value of your ABM strategy, you need to measure its impact. With clear and precise metrics, your team can benchmark and course-correct its performance in real time. To shorten your sales cycles, close bigger deals, and increase average selling price, everyone must agree on the KPIs to be tracked.
Here’s a comprehensive list of ABM metrics you should be monitoring to gain a full-funnel picture of your ABM efforts.