Speakap is an internal communications app that facilitates the delivery of information and messages to frontline workers.
“When we target companies that we’ve identified through Streaming Intent, we see a 25% higher engagement rate. Additionally, these prospects are converting faster and at a much higher rate,” explained van der Vlist. “We recently closed 3 opportunities in half the time of our typical sales cycle. Why? Because we got in front of interested buyers before our competitors could. We captured their attention and delivered value at exactly the right time. Access to ZoomInfo’s Streaming Intent is like having a superpower. There’s no other way to describe it.”
With ZoomInfo’s Streaming Intent data, we have a constant stream of interested prospects. We’ve increased the number of opportunities in our pipeline by over 50% and, if we close a quarter of those, then we’ll be two years ahead of our projected revenue goals.
Overall, Speakap has been able to scale up its outbound efforts in the US market thanks to ZoomInfo, which has been critical to improving their results and driving brand awareness.
“I have a small team but now that they’re empowered with ZoomInfo, it’s as if one person is more effective than two,” van der Vlist says.
More importantly, ZoomInfo provides the right data that enables us to scale our programs in the United States and Europe. We’re now able to find the highest-potential customers as fast as possible.