MindTickle is an industry leader in sales enablement, providing a revolutionary end-to-end platform that offers robust and engaging solutions for everything from representative onboarding and training to ongoing coaching, feedback, and analysis.
“We needed better data top-down and laterally into these large organizations,” says Steve Reyes, Lead Generation Manager at MindTickle. “ZoomInfo’s Org Charts and the ability to match our personas is exceptional. The data is a BDR’s dream.”
And the results don’t lie. MindTickle’s team now enjoys a 100% improvement in call connection rate, and is able to make 3X as many calls per day thanks to ZoomInfo’s ability to connect them to the right stakeholder, the first time, every time.
MindTickle’s biggest boost has come in prospecting and cross-selling. “With ZoomInfo’s data, our reps are able to understand who the key buyers are before ever meeting with the client. This not only shortens research time, but broadens our account understanding. We’re now able to get to all stakeholders more quickly, shortening deal cycles and increasing deal sizes since reps are able to reach out to buyers at multiple locations and regions,” Reyes says.
“The data has increased our number of opportunities within each target account. It’s a gold mine.”
MindTickle’s territories are healthier than ever before, too. “We can now align accounts within our territory mapping based on any number of multiple, granular factors, like revenue, employee counts, technology owned, and so forth,” says Reyes. Now, each one of MindTickle’s BDRs can truly maximize his or her potential with the least amount of waste possible, all while never missing an opportunity.
ZoomInfo’s Org Charts and the ability to match our personas is exceptional. The data is a BDR’s dream.
This has allowed MindTickle to enact a truly robust account-based marketing (ABM) strategy, touching each key decision-maker within an account with tailored content targeted specifically for them. “We can now run full ABM plays against all of our target personas within key accounts,” says Reyes. “My team finally has the air cover they need.”
More visibility, more opportunities, and more revenue? At ZoomInfo that’s what we call sales enablement.