ZoomInfo's Viewpoint On Building Agentic and Generative AI

Generative AI adoption is widespread, but measurable business value remains out of reach for most organizations. The difference often comes down to data. According to recent TDWI research, organizations achieving consistent AI impact are significantly more likely to treat enterprise data as foundational rather than supplementary to their AI initiatives.

For go-to-market teams, that challenge is especially acute. CRM systems were never designed for agentic execution, and disconnected point solutions only compound the problem. ZoomInfo's Derek Osgood, who leads ZoomInfo's agentic orchestration platform, breaks down what it actually takes to move from AI experimentation to coordinated, scalable GTM impact.

Download this free ZoomInfo viewpoint paper to learn how unified data and disciplined orchestration unlock the full potential of agentic AI for go-to-market teams, including:

• Why most AI deployments fall short and why the root cause is almost always a data readiness problem, not a model problem

• How CRM data alone is insufficient for agentic AI and what a machine-readable context layer actually looks like in practice

• Why proliferating disconnected point solutions duplicates cost and undermines trust across GTM teams

• How ZoomInfo unifies first-party CRM and call transcript data with third-party intelligence to power reliable agent execution

• What orchestration discipline looks like in practice, from meeting preparation agents to personalized outreach workflows

Download the viewpoint paper now and see how ZoomInfo is building the unified data foundation that agentic GTM AI requires.