Going to Market Smarter in the New Economy

The events of 2020 accelerated economic, social, and business trends at a dizzying pace. Emerging practices like working from home or undergoing diversity and inclusion training went from niche to nationwide adoption within months. 

Using ZoomInfo’s database, we tracked real-time shifts in how corporate America engaged with employees, grew companies, and went to market.

This report provides data-driven insights into the new economy and strategies to excel within it.

Access this document to learn more about:

• How the new business economy accelerates around Workers, companies, and their customers

• The top 5 go-to-market (GTM) trends that will shape the 2021 Landscape

• Key predictions, including 2020 takeaways, that aim to help perfect 2021 GTM strategies

A quick, but much-needed thank you to our Data Research team

It takes a village to produce data-driven content that’s continuously updated to unearth fluid market trends. ZoomInfo’s Research Team, a group of passionate data scientists, works tirelessly to support content initiatives with valuable insights that are gathered from millions of data points in our B2B intelligence platform. Hats off to the team for helping us bring this data to life.