Prioritize ideal customer profiles to improve outbound prospecting.
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Activate your GTM plays on day 1. No tickets, no waiting
Ideas die in ticket queues. GTM Studio launches with proven plays, embedded data, and built-in orchestration. RevOps and marketers launch without engineering support.
Activation that drives revenue
Launch proven GTM plays in just one click
Choose from a library of pre-built plays, like inbound acceleration, champion tracking, and competitive displacement.
Build custom plays without dev or delays
Design, test, and scale new plays without code or dev support. What takes weeks elsewhere happens in minutes here.
Let AI run the playbook for you
Specialized AI agents take care of enrichment, scoring, routing, and message creation, so your team can focus on results, not operations.
Turn buyer signals into seller action
Find new revenue paths by surfacing hidden stakeholders, uncovering multithreaded buying groups, and identifying whitespace within existing customers.
Keep every GTM system in sync
GTM Studio connects with your CRM, sales engagement tools, and marketing platforms so leads route instantly, records stay current, and every team sees the same source of truth.
Run plays across every GTM channel
Orchestrate outreach across email, calls, ads, and direct mail, all triggered automatically by real-time buyer behavior.
Deliver the next step directly to the rep
Hot accounts, key signals, and recommended actions, all delivered inside ZoomInfo Copilot. No tabs to switch. No prep work required.
Smarter every time you use it
Accelerate deals with AI-guided workflows that reduce manual effort. Equip your team with the context, content, and next-best actions needed to grow deals faster.
Plays get smarter over time
Every click, open, and reply helps improve messaging, timing, and targeting, automatically.
Personalized for every buyer
Messages adapt to each buyer’s role, intent, and account, at scale, with no manual work.
Run 24/7, reliably
Plays execute around the clock with enterprise-grade security, compliance, and uptime so nothing gets dropped.
What GTM teams are saying
See what GTM leaders are saying about their experience with GTM Studio - quick wins, smarter workflows, and real impact.
Top-performing teams run 3x more plays than the average, 50+ per quarter, not 15.
Teams that respond in under 5 minutes convert at 26% higher rate.
Expansion plays that used to take 3 weeks now launch in 30 minutes, no technical support required.
All your GTM tools, finally working together
From data to execution, GTM Studio brings every go-to-market tool into one connected, AI-powered system so signals flow, plays launch, and execution happens automatically.
Workflows & Alerts
Instantly respond to changes in your GTM data with automated, AI-powered workflows.
- Detects key signals and data changes across your GTM systems
- Triggers real-time actions like routing, assignments, or CRM updates
- Supports AI-based logic to automate decision-making at scale
- Keeps teams sync with real-time alerts and automated workflows across all GTM systems
Analytics
Measure what matters with AI-powered insights that reveal what’s working, and what’s not in real time
- Visualizes GTM performance using real-time, AI-enhanced dashboards
- Tracks engagement, activation signals, funnel progression, and more
- Identifies top-performing segments, plays, and reps
- Equips leaders with actionable insights to refine GTM strategy faster
Audiences
Turn scattered data into a dynamic GTM canvas where AI helps you build, explore, and activate.
- Unifies first and third party data into a flexible dynamic canvas
- Supports natural language prompts to explore, segment, and enrich data
- Enables custom fields, AI scoring, and signal-based transformations
- Makes it easy to build and launch GTM plays, no ops or coding required
GTM Configurations
Lay the foundation for every GTM motion with structured, signal-enriched data tailored to your strategy
- Lay the foundation for every GTM motion with structured, signal-enriched data tailored to your strategy
- Syncs and enriches datasets across CRM, marketing, and engagement tools
- Defines GTM logic, like triggers, targeting rules, and data flows
- Powers downstream AI workflows with always-fresh, contextual inputs
Connect your favorite tools to ZoomInfo
See Our 50+ IntegrationsThe GTM Studio starter playbook
Kick off your journey with top-performing use cases that help you identify, convert, and expand your best opportunities in GTM Studio.
Building a modern GTM strategy
What strong GTM strategies look like when planning, data, and execution actually work together.