200,000 duplicates merged

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Challenge

Altium’s sales team realized it was spending several hours a week dedicated to routing leads and managing duplicates–slowing down the sales and marketing process. Knowing these hours could be used more efficiently, Altium was in search of a reliable solution to orchestrate its data quickly and accurately. Altium knew that in order to make this time efficient and profitable again, it had to find a way to remove the duplicates in its system quickly and affordably.

“It made sales more efficient and prevented sales from wasting time. It just makes the whole process run much smoother.”

Iryna Zhuravel

Marketing Automation & Analytics Manager at Altium

Solution

Altium implemented OperationsOS Cleanse to clean its database of all current duplicates and prevent future duplicates from infiltrating the database at various points of entry. The goal was to improve the efficiency of both the sales and the marketing teams by drastically improving the quality of data they based their activities off of.

“It made sales more efficient and prevented sales from wasting time. It just makes the whole process run much smoother,” shares Iryna Zhuravel, Marketing Automation & Analytics Manager.

The Results

Altium successfully used Cleanse to rid its database of over 200,000 duplicate records. Simultaneously, Altium began to prevent 100 to 200 new duplicates from being created in its database per day. With more efficient lead routing processes and a database that is free, and continues to be free of duplicates, Altium’s sales and marketing teams are saving several hours per week previously spent manually managing duplicate records.

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