Turn clicks into customers with real-time, person level visitor intelligence
Accelerate Deal Cycles
Turn anonymous traffic into meaningful opportunities. With enhanced Automatic Traffic Filtering, WebSights now distinguishes between verified company visitors and automated activity — so your teams can focus on real buying signals. By ensuring only human-verified traffic flows into your GTM motion, you accelerate engagement and move high-intent prospects through the funnel faster.
Discover Hidden Opportunities
Surface valuable prospects you didn’t even know were interested. With expanded visibility into both real visitors and system-generated traffic, WebSights delivers the clarity you need to prioritize human engagement. Identify genuine buying intent across your site and eliminate distractions from automated sources - empowering your teams to act on insights that truly matter.
Push activities to your channels & tech stack
Focus your sales and marketing outreach on verified, high-quality leads. WebSights’ Automatic Traffic Filtering ensures that follow-up data includes only authentic, human visits from identified companies. This refined accuracy helps teams target the right buyers, minimize wasted effort, and increase conversion efficiency.
Comprehensive Traffic Clarity
The new Automatic Traffic Filtering enhancement expands WebSights’ identification engine to capture and categorize every type of website activity. You’ll see two clear metrics in your Analytics Dashboard: - Company Traffic (Real People) - verified visits from professionals at identifiable organizations. - Automated Traffic (Bots) - detected and classified system activity. With full visibility into both, your teams gain true identification strength - complete transparency across all visitor types, and confidence that every lead represents genuine buyer interest.
We increased MQLs by 150% and doubled our pipeline!"
Ed Cavazos
Executive VP, Akorbi
Visitor Identification Software FAQs
What is visitor identification software?
Visitor identification software, or B2B website visitor identification software, helps businesses track and identify their website visitors.
Without it, you gather only limited information about who’s on your website.
With visitor identification software, you know the companies who visit your site, the pages they visit, and how often. Using B2B intelligence data, you can access the website visitor’s org chart, identify decision makers’ contact information, and reach out to them.
Ultimately, visitor identification software gives you the information you need to reach out to prospects with a message that fits their buying activity.
Learn more about how to convert high-quality traffic into marketing leads — even when your business website doesn’t.
How does ZoomInfo know a business’s IP address?
Zoominfo knows a business’s IP address by creating a link between the IP address and website domain.
Using B2B website visitor identification software, ZoomInfo can identify website visitors who would otherwise remain anonymous.
See the following prospecting scenario that combines B2B website visitor tracking with automated workflows: Identify Prospects Through Website Visitor Insights.
How does B2B visitor identification work when employees are working from home?
B2B website visitor identification works by creating a link between a remote worker’s IP address and their company domain when employees are not working in the office.
The website visitor tracking software does a reverse IP-address lookup to identify otherwise anonymous website visitors. The visitor tracking tool then matches the IP address to a company.
Whether a website visitor is working off-site at a Starbucks or from their home office, your website visitor identification software will recognize the visitor as “a company.”
See how ZoomInfo’s website visitor identification software adapted during the pandemic in How ZoomInfo’s B2B IP Lookup Adapts to WFH Environment.
What’s new in WebSights’ Automatic Traffic Filtering?
WebSights now distinguishes between verified company traffic and automated system traffic. You’ll see both categories clearly in your dashboard, giving you full transparency into your website’s total activity.
How does Automatic Traffic Filtering improve data quality?
Only verified human visits from identified companies are included in your follow-up data. This means your sales and marketing teams can focus exclusively on real, high-intent prospects — not bots or false signals.
Will Automatic Traffic Filtering change what I see in my reports?
Yes - your Analytics Dashboard will now display two metrics: Company Traffic (Real People) and Automated Traffic (Bots). Combined, they represent your total identification strength, providing a complete picture of every visit to your site.