Join ZoomInfo for an exclusive discussion on how foundational B2B data and intent signals fuel modern go-to-market strategies. As a Leader in both The Forrester Wave™: Intent Data Providers For B2B, Q1 2025, and The Forrester Wave™: Marketing And Sales Data Providers For B2B, Q1 2024, ZoomInfo is redefining the category as the GTM Intelligence Platform — bringing together market-leading data, AI-driven insights, and activation tools to help businesses execute with precision.
In this session, guest speaker, Forrester’s Brett Kahnke, Principal Analyst, Marketing Operations, will explore the evolving intent and marketing & sales data landscapes and key market trends and findings from his research, highlighting why accurate, compliant, and actionable intelligence is the key to staying ahead.
ZoomInfo’s Millie Beetham, Sr. Director, ZI Labs & GTM Innovation, will showcase how ZI’s unified GTM Intelligence Platform transforms raw data into sales-ready insights, enabling teams to prioritize the right accounts, optimize engagement, and drive revenue growth.
Melani Patterson, Associate Vice President at Sharp Business USA and ZoomInfo Champion, will share how her team is winning with ZoomInfo’s GTM Intelligence solution.
Key Takeaways:
✅ How the right mix of intent signals drives smarter, more effective GTM strategies
✅ Why high-quality, unified B2B data is the foundation for pipeline and revenue success
✅ What makes ZoomInfo’s GTM Intelligence Platform unique in unifying data, intent, and activation
✅ How businesses can future-proof their GTM strategy with AI-powered intelligence
Don’t miss this opportunity to gain exclusive insights from Forrester and ZoomInfo on the next era of data-driven, intent-fueled GTM success.